SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single dish
Dish composition
Background shot
Culinary Photoshoot
V 1.0 - 2021.12.01
By collaborating with the OCUS community, Yemeksepeti aims to fill the app with high quality, aesthetic and standardized photos.
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions from this guide here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
When scheduling a photoshoot date, you need to confirm the following information with the restaurant owner:
The restaurant will prepare the amount of items stated in the package details, if this is not possible, please use the assignment comments to inform us about this, so it doesn’t delay the validation process of the photos.
The food is served in real plates or eco-friendly ones, if they use plastic plates you need to cancel the photoshoot and inform OCUS about this in the assignment page.
Restaurant tables are not of a dark tone or metallic, if that’s the case you need to cancel the photoshoot or bring your own background compliant with this guideline (more information about this can be found below).
DELIVERY
When and how to upload my images
Your priority is to take excellent photos. To ensure consistency across our entire community, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best results to our client.
Don’t edit any of your photos (no crop, no edit).
Don’t remove the metadata from the files.
Select your best shots and don't send more files than required.
Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.
NAMING
Please refer to your assignment page on your OCUS dashboard to get the list of dishes to shoot at the restaurant. You will also find next to each dish name the DishID to use in the naming.
Kindly rename your files following this structure:
For single menu items: IDNumber.jpg
For Header shots: Header.jpg
If the restaurant serves a dish that is not listed, please follow this naming: Dishname.jpg Attention: Please don't use special characters (^"üō) and no space between words. Examples:
11596601.jpg
header.jpg
250gramcigkofte.jpg (in case of dish not present in the list)
Please make sure you upload your files to the correct category, and then confirm when you've finish the uploading process by clicking on send all media to send the files to OCUS.
⚠️ Send your pictures before midnight on the day of the photoshoot.
⚠️ Keep your RAW files until your assignment is validated.
PHOTOSHOOT OVERVIEW
This photoshoot is a gift to the restaurants determined by Yemeksepeti.
When you call the on-site contact, you can indicate you are an OCUS photographer, that you are calling them to shoot free professional product photos to be used on the Yemeksepeti restaurant page, and you would like to make an appointment for the photoshoot.
Your goal is to take enticing photos that make people eager to order food from the Yemeksepeti platform.
⚠️ Remember to always shoot your photos in RAW format, but only upload JPG files to the OCUS platform.
If you need to ask us any question, you can use the link at the bottom of this page to visit our Help Center, and we'll be happy to help you.
EQUIPMENT
Full frame or APS-C
General settings:
ISO 400
WB: 5700 K
35-75mm (full frame)
General settings:
Aperture: f/8 - f/11 (on full-frame camera)
Mandatory accessories
Tripod
Light diffuser
Background (must be a bright, neutral tone)
Grey card
LIGHTING
Natural (indirect) sunlight is preferred, if you don't have access to a window, we encourage you to use a light diffuser to soften the light from the ceiling on the items, or add brightness in shadows.
Try to have your light come from the sides of the table, not behind it, in front of it, or above it.
The use of flash is optional.
The photos should have soft shadows
Please avoid any distracting reflections on your table, this could be a reason for the client to reject a photoshoot.
Single dish
Single-dish pictures are used for individual menu items, and they showcase how these are sold to clients through the app.
It can be a main dish a drink or both (if they are sold together), and sometimes they can include side dishes or a bigger portion for more than one person, please remember to always put the main element in the center of the frame.
Set a 45° angle by default for most dishes
20° for burgers and sandwiches,
60° for soups, bowls, pizzas, etc.
You can adjust the angle depending on the item, the size of the dishes, and the space.
Yemeksepeti has selected specific dishes from the menu. Please note that if the restaurant ever wishes to change the dishes that have been selected, It is ONLY possible if one/several of the dish(es) is/are no longer in the item list provided by Yemeksepeti.
Quantity
Mission dashboard or OCUS email notifications for package details.
Do
Only use eco-friendly containers or real plates.
Place the main dish in the center of the frame, it has to be entirely visible after OCUS applies the 3:2 crop ratio for single dishes (see example below).
The photo needs to be taken in landscape format
When including drinks in the photos, make sure to use bottles/cans of Coke or Pepsi.
Sandwiches, wraps, burritos, and toasts can be cut in half and shot from the side to show the texture (see examples below)
Don't
Don't use plastic or foam containers, make sure to confirm about this during your first call with the business owner, otherwise the photoshoot will be rejected by our quality assurance team.
Don't include alcohol bottles in the photos.
Don't photograph uncooked, raw food, photoshoots will be rejected because of this.
Don't include items or strange objects that are not sold with the item(s).
Camera settings
35-50mm (full frame)
shutter speed - 1/150 (full frame)
Aperture > f/8 - f/11 (full frame)
ISO 100 - 400 max. (full frame)
WB: Manual, try to get natural tones
Tripod, light diffuser
Horizontal, 45°, 20° or 60°
Timer usage strongly suggested
Please note that all the camera settings mentioned in the guidelines are taken into account for full-frame cameras for APS-C adjust your camera settings accordingly.
