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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING & SETUP
Product photo
Cover photo
Close-up photo
Menu photo
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Food Photography Guidelines

V 2.8 - 2024.02.02

OCUS LOGO

Wolt is an online food ordering and delivery platform found in Helsinki, Finland. Wolt's mission is to make cities better places for customers, merchants, and couriers alike. They want to build the digital world version of the shopping malls, brought to the convenience of our homes and workplaces within a half-hour or so. Users can read menus, order, and pay for food from participating businesses using an application on the iOS or Android platforms, or through a web browser. Businesses' photos are seen by thousands of nearby Wolt users searching for something to eat!

SCHEDULING

This is a Wolt assignment. Please read the guidelines carefully as the expected delivery is different.


Summary


  1. Scheduling: Check the number of dishes on the menu with the restaurant (depending on the package) and make sure they will all be available. Shoot only the dishes available on the menu.

  2. Menu photo: Photograph the specific menu of the restaurant where items are listed with ingredients and allergens sections.

  3. Framing: Use different dishes for the Cover and Close-up compositions, polish them, and include props. Avoid excessive zooming on Close-ups. Capture the covers and close-ups at the beginning of the photoshoot to ensure sufficient time and a variety of dishes.

  4. Lighting: Use diffused studio lights to avoid overexposure/underexposure of images.

  5. Shadows: Ensure shadows are soft, diffused, and consistent on all photos. Place the shadow in the bottom right corner.

  6. Background: Use a neat white background without wrinkles or texture.

  7. Ratio: Anticipate a 16:9 crop ratio and avoid cropping plates.

  8. Angles: Select the best angle for the type of food. Check the Angles section for more details.

  9. Naming: Kindly rename your files following this structure:

    • Product photos - use the item ID from the menu list on the assignment page to rename the dishes:

    • ItemID.jpg (If the dish doesn’t have an item ID, name it with the dish name: Dishname.jpg)

    • Cover shots: Restaurant name_Cover 1.jpg, Restaurant name_Cover 2.jpg

    • Close-ups: Restaurant name_Closeup 1.jpg, Restaurant name_Closeup 2.jpg

Examples:

  • Product photo: 6447e35623758744a19c2383.jpg, etc

  • Cover photo: La pizza rue_Cover 1.jpg, etc

  • Close-up photo: La pizza rue_Closeup 1.jpg, etc

  • Covers & Close-ups: shoot 3 Covers and 2 Close-ups, distinct from one another.


Example of an ID list

How to schedule a photoshoot


If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.


  • Check the number of dishes on the menu with the restaurant (depending on the package) and make sure they will all be available.

  • Inform the on-site contact that any dishes not on the menu will not be included in the shoot.

  • Print the list of dishes to bring to the photoshoot.

  • Encourage the on-site contact to prepare all dishes on the list. If they refuse, explain in the comments.

DELIVERY


When and how to upload my images

Your priority is to take excellent photos. To ensure consistency across our entire community, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best results to our client.


  • Don’t edit any of your photos (no crop, no edit).

  • Don’t remove the metadata from the files.

  • Select your best shots and don't send more files than required.

  • Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).

  • Shoot in RAW format but deliver only JPGs!


If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.

NAMING

The items you photograph must be the exact same ones that will be available on the Wolt app, otherwise, your assignment won't be validated.


Kindly rename your files following this structure:

  • Product photos - use the item ID from the menu list on the assignment page to rename the dishes:

  • ItemID.jpg (If the dish doesn’t have an item ID, name it with the dish name: Dishname.jpg)

  • Cover shots: Restaurant name_Cover 1.jpg, Restaurant name_Cover 2.jpg

  • Close-ups: Restaurant name_Closeup 1.jpg, Restaurant name_Closeup 2.jpg

Examples:

  • Product photo: 6447e35623758744a19c2383.jpg, etc

  • Cover photo: La pizza rue_Cover 1.jpg, etc

  • Close-up photo: La pizza rue_Closeup 1.jpg, etc

  • Covers & Close-ups: shoot 3 Covers and 2 Close-ups, distinct from one another.


Please make sure you upload your files to the correct category and then confirm when you've finished the uploading process by clicking on "Send all media" to send the files to OCUS.

⚠️ Send your pictures before midnight on the day of the photoshoot. ⚠️ Keep your RAW files until your assignment is validated.



PHOTOSHOOT OVERVIEW

Your goal is to take enticing photos that make people eager to order food from the Wolt platform. The client is expecting 4 types of images: products, covers, close-ups and a menu photo. You will find the description of each category below. Please deliver all of them.


⚠️ Remember to always shoot your photos in RAW format, but only upload JPG files to the OCUS platform.

⚠️ It is important to adjust the White balance correctly and shoot on a white background for the best postproduction results.


If you need to ask us any questions, you can use the link at the bottom of this page to visit our Help Center, and we'll be happy to help you.

EQUIPMENT

Camera.png

Full frame or APS-C

General settings:

  • ISO 400

  • WB: Manual, try to get natural tones

Lens.png

35-70mm (full frame)

General settings:

  • Aperture: f/8 - f/11

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