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Single dish
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Food Photography Guidelines

V 1.6 - 2022.11.02


Here you will find all the information you need for your upcoming photoshoot. The guidelines include instructions regarding the composition of your photos, lighting, equipment, and more. Please read the guidelines carefully to ensure that your photoshoot runs smoothly.

Keep in mind
• The photoshoot is paid by the restaurant owner.
Therefore, we encourage you to show some flexibility during the photoshoot:
=> Use these guidelines as a reference and guide the on-site contact to get the most aesthetic photos.

• What to do if the on-site contact has suggestions and needs outside of these guidelines?
=> Accept: any request that implies changing an angle, a setting, a background, props, etc.
=> Partially accept: ask them to order an additional photoshoot if they want more photos.
=> Decline: anything that would require additional equipment or additional time to spend on the spot.

• Always give us the context:
=> Accept or decline the request and always add a comment when uploading the photos.
It will allow our team to validate the photoshoot accordingly.


How to schedule a photoshoot

If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.

Assignments are not all the same. Please check on OCUS platform the number of images you need to take and confirm to the business the number of dishes they have to prepare.


When and how to upload my images

Your priority is to take excellent photos. To ensure consistency across our entire community, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best results to our client.

  • Don’t edit any of your photos (no crop, no edit).

  • Don’t remove the metadata from the files.

  • Select your best shots and don't send more files than required.

  • Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).

If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.


To facilitate an accurate file naming, you should ask the on-site contact for the exact names of the dishes during the shoot. The items you photograph must be the exact same ones that will be available on the app, otherwise, your assignment won't be validated.

Kindly rename your files following this structure:

  • For single menu items: Dish_Name.jpg

  • For Hero shots: Hero.jpg or Hero_1.jpg, Hero_2.jpg, Hero_3.jpg


  • Cheeseburger_with_fries.jpg

  • Hero.jpg

Please make sure you upload your files to the correct category and then confirm when you've finished the uploading process by clicking on "Send all media" to send the files to OCUS.

⚠️ Send your pictures before midnight on the day of the photoshoot. ⚠️ Keep your RAW files until your assignment is validated.


Your goal is to take enticing photos that make people eager to order food from Wix restaurant partners' app. The on-site contact will be able to select a package of his preference from a menu that we created. There might be some flexibility on the on-site contact's preferences.


15 + 1: 15 single dish photos + 1 Hero photo

20 + 2: 20 single dish photos + 2 Hero photos

30 + 3: 30 single dish photos + 3 Hero photos

⚠️ Remember to always shoot your photos in RAW format, but only upload JPG files to the OCUS platform. If you need to ask us any questions, you can use the link at the bottom of this page to visit our Help Center, and we'll be happy to help you.



Full frame or APS-C

General settings:

  • ISO 400

  • WB: Manual, try to get natural tones


35-90mm (full frame)

General settings:

  • Aperture: f/8 - f/11