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1. Youtube Video | The greeting
2. The highlights of the bar
3. The performance of the bartender
4. Focus on the cocktail

World Best Bars by Pernod Ricard Draft

V2.1 - 2021.12.09

OCUS LOGO is much more than a bar directory, it’s a site with an ongoing mission to locate the finest bars the planet has to offer and boasts reviews of over 2,000 of the world’s most prestigious places to drink and be seen in.

If you’re passionate about impeccably made drinks, sublime design and genuine, un-manufactured atmosphere, then we can help you find the best places in the world in which to spend your evenings. We cover everything from exclusive cocktail lounges to more stylish and intimate night spots, from the most famous names in the bar world to undiscovered gems, as voted for by other discerning bar-goers.


How to schedule a photoshoot


Please introduce yourself as an OCUS photographer or videographer for World's Best Bars.

Leave a message if the contact does not pick up the phone and send an email. Look at the description of the mission to make sure you put the contacts in a copy of your email if any is specified.

If you are scheduling for the first time and are not sure of the correct process, please check the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions.

Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.


Your videos should highlight these elements:

  1. The greeting

  2. The highlights of the bar

  3. The performance of the Bartender

  4. The Focus on the cocktails (Capture 2 different cocktails)

You are invited to take several videos from 30 to 50 seconds each one (minimum 4). which will be edited to obtain a video of 30 to 50 seconds in Youtube format

  • Ratio: 16: 9

  • Resolution: 1920x1080px 50Fps (minimum)

A second video will be edited (cropped) in another ratio for social media

  • Ratio: 9x16

  • Résolution 1080x1920px 25Fps

So your subject has to be focus and in the center of the framing

> So, you can capture in 1920x1080px minimum or 3840x2160px at 50 fps minimum <



  • Capture landscape for 16/9 video traditional video

  • Center your subject at the center

  • Use stability gears (Stabilizer or Gimbal)

  • Dynamic shots using zoom / de-zoom or traveling when capturing

  • Be everywhere around the subject (front, back, left & right, up-angle)

  • Ask the bartender to remove his/her watch during the shooting

  • Have a look to the linked YouTube channel to get some inspiration


  • Don't use a tripod

  • Don't make static shots

  • Keep the bar table clean

  • avoid accumulating bottles ostensibly close to the cocktail glass (keep it natural)

  • Avoid messy areas

  • No trash in the frame



  • The light has to be soft and NOT turned towards the bartender

  • Use the natural light

    • If shooting during the night, use the place's light

  • Use light to only highlight the cocktail


  • Do not expose the bartender with light



APS-C / Full Frame

  • 1080p or 2160p

  • 50 FPS - constant framerate

  • Depending on on-site light conditions

  • Max 800


16 - 85 mm

  • f/4 - f/8