SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
ACTIVITY
If your photoshoot contains food-related activity
DO AND DON'T
Pelago Photoshoot
V3.3 2022.05.13
Pelago is a travel experiences platform created by Singapore Airlines Group. Think of it as a travel magazine that you can book - highly curated, visually inspiring, with the trust and quality of Singapore Airlines. They connect you with global, local cultures and ideas so you can expand your life.
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions above to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to the OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit)
- Don’t erase your metadata
- Select your best shots and don't send more files than required
- Please make sure you upload your media in the correct category.
- Don’t forget to validate your assignment after uploading your files - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
/!\ Send your pictures the same day as the photoshoot before midnight
/!\ Keep your RAW files until your mission is validated
If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.
NAMING
Follow the naming convention below (take some notes during the photoshoot to keep all the needed information)
Naming structure: "activity_country_pelago" Please start from 0, so for 10 photos, use numbers 0-9 instead of 1-10 For example: kayaking_thailand_pelago0 kayaking_thailand_pelago1 phuket_zoo_thailand_pelago0 phuket_zoo_thailand_pelago1
PHOTOSHOOT OVERVIEW
The goal of the collaboration is to provide professional content that will be used for their web communication.
As a member of OCUS' community, you are asked to shoot photos that will be defined in this guideline. Please read it carefully and follow the instructions. For a more detailed explanation, please refer to the examples below.
Your missions
Capture people enjoying themselves, since this will be a trigger for Pelago's clients to purchase the activity
Capture the atmosphere, ideally, people interacting with each other
Clarify the actions of the activity using framing
General instruction
Landscape pictures only.
Participants should be happy, excited, laughing, with a real smile (smiling with the eyes), or focused on the activity.
Avoid masks and sunglasses.
Capture the views as seen by the guests and the details.
Focus on the aesthetics of the photo, it needs to be attractive and a good seller.
Have a good mix of close-up and distant shots. By the way, please photograph wider than your framing intention (this is because we want the flexibility to crop it)
Follow the path of the activity and take pictures of every step to represent what the guests will be experiencing.
⚠️Attention⚠️: Please ask the on-site contact if models are attending the photoshoot. If so, feel free to direct them so you can frame the photo as you want following your artistic decision.
Quantity
Hero Image: At least 2 dynamic event images for Pelago to choose from.
Key Highlights: At least 5 step-by-step images that walk a customer through the experience/tour that Pelago can use for key highlights.
Images must give customers a very clear idea of what to expect on the tour.
Always check on your OCUS Dashboard, you'll see the minimum of images required for a shoot. Please upload a little bit more photos (up to 10 photos) to facilitate the post-production. If you provide less than what you’re asked for, you will be asked to reshoot the space.
We understand unexpected situations can arise in each shoot, so please use your best judgment, and don’t forget to leave a comment to explain your issues when uploading your photos on the OCUS platform.
The list below is a recap of all the photos that have to be taken during your photoshoot.
EQUIPMENT
APS-C / Full Frame
General Setting:
ISO 400-1000 (max)
AF Mode: Continuous focus Drive mode: Burst mode Minimum shutter speed 1/120
14 - 90 mm
General Setting:
f/4.5 - f/16
Accessories
Tripod
Reflector
Flash + diffuser (for low light)
LIGHTING
Natural light when possible, use daylight from windows as the main light for interior shots.
No hard lights or hard shadows on the background surface. Do not use dark or reflective backgrounds.
Try to play with the light, to make the eyes focus on the action. Avoid lighting from the top and avoid backlight when shooting details.
If the lighting conditions are poor, please use an external flash. Bounce the light from the left or right (white wall) to get a soft, flattering light from the side. Other white bounce-ready surfaces would work too.
Do not use built-in flashes.
ACTIVITY
Check the number of images to take on your assignment page.
During the photoshoot:
Follow the path of the activity and take pictures of every step to represent what the guests will be experiencing. Then, highlight the main landmarks/attractions from that view, capture the views as seen by the guests, and don't hesitate to use a wide-angle so we can really understand the places.
In terms of photography:
Have a good mix of close-up and distant shots. Focus on the aesthetics of the photo. It needs to be attractive, candid, and a good seller. Shoot everything that would make you want to go on an activity like this and establish inspiring but realistic expectations for the activity. Details are accepted if they are interesting, don't hesitate to take these pictures.
The shots should include people participating in the activity and enjoying it. They should be happy, excited, laughing, or focused on the activity. You can earn the trust of travelers to encourage them to visit the site.
Capture the action without blurriness by turning on camera shake reduction and higher your shutter speed even in the low-light situation. If it's possible, ask people to slow down. A slightly dark photo can be saved but not a blurry photo. By the way, please don't put your ISO and Aperture settings differently than what we requested.
If your photoshoot contains food-related activity
Shoot every exciting detail that would entice customers to book the experience.
Have a good mix of close-up (on dishes, hands holding food,...) and distant shots (participants enjoying a meal together, cook and waiter-ess preparing...): the photo need to be attractive, candid, and a good seller.