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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single product photos
Menu header
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Food Photography Guidelines

V 1.0 - 2023.10.26

OCUS LOGO

Menulog connects consumers and restaurants through its global online food delivery marketplace. Headquartered in Amsterdam, it was created in January 2020 by merging two of the world's most successful food delivery firms: Takeaway.com (founded in 2000 in the Netherlands) and Just Eat (founded in 2001 in Denmark). To improve customer satisfaction, Menulog is working on obtaining pictures of every dish from its partner restaurants.
Your aim is to make customers happier by helping them understand what they order and have a better experience overall.

SCHEDULING

Please note that if you photograph the same grocery store for multiple clients, the photos must be different for legal reasons.

Single product photos will be cropped to a 4:3 aspect ratio. Ensure sufficient negative space in the original photo so that the product is not cropped.


How to schedule a photoshoot


If you are scheduling for the first time and are not sure of the correct process, please read the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.


⚠️ Assignments are not all the same. Please verify in the OCUS platform the number of photos you need to take, and confirm to the business the number of dishes they have to prepare.


⚠️ Please only photograph the products that are currently available on the business menu. Refer to the menu link provided in the assignment description.


DELIVERY

When and how to upload my images


Your priority is to take excellent photos. To ensure consistency across our entire community, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best results to our client.


  • Don’t edit any of your photos (no crop, no edit).

  • Don’t remove the metadata from the files.

  • Select your best shots and don't send more files than required.

  • Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).


⚠️ If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.


NAMING

To facilitate accurate file naming, you should look for the link to the business menu visible on the app that we have on the assignment page. You should open this link during the photoshoot to validate the product names with the on-site contact (the menu in the app is not the same as the menu available in the business). The names of the items you photograph must be the exact same ones that will be available in the app, otherwise, your assignment won't be validated.


Kindly rename your files following this structure:

  • For single menu items: Dish_Name.jpg

  • For the Hero shot: Hero.jpg


Examples:

  • Cheeseburger_with_fries.jpg

  • Hero.jpg


Please make sure you upload your files to the correct category and then confirm when you've finished the upload process by clicking on "Send all media" to send the files to OCUS.


⚠️ Send your pictures before midnight on the day of the photoshoot. 

⚠️ Keep your RAW files until your assignment is validated.




PHOTOSHOOT OVERVIEW

Your goal is to take accurate photos that make people eager to order products from the platform.


⚠️ Remember to always shoot your photos in RAW format, but only upload JPG files to the OCUS platform. 


If you need to ask us any questions, you can use the link at the bottom of this page to visit our Help Center, and we'll be happy to help you.



EQUIPMENT

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Full frame or APS-C

General settings:

  • ISO 400 max


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35-80mm (full frame)

General settings:

  • Aperture: f/8 - f/16

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