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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Dish/product photos
Hero photo
Dos and Don'ts
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Food Photography Guidelines

V 1.5 - 2023.08.29

OCUS LOGO

Skip the dishes connects consumers and restaurants through its global online food delivery marketplace. Headquartered in Amsterdam, it was created in January 2020 by merging two of the world's most successful food delivery firms: Takeaway.com (founded in 2000 in the Netherlands) and Just Eat (founded in 2001 in Denmark). To improve customer satisfaction, Skip the dishes is working on obtaining pictures of every dish from its partner restaurants.
Your aim is to make customers happier by helping them understand what they order and have a better experience overall.

SCHEDULING

Please note that if you photograph the same restaurant for multiple clients, the photos must be different for legal reasons.

The Dish/Product photo will be cropped to 4:3 and 1:1 aspect ratios. Ensure sufficient negative space in the original photo so that the 1:1 ratio dish is not cropped.


How to schedule a photoshoot


If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. The date has been requested by the onsite contact. Please do not reschedule, and show up to the appointment! The onsite-contact will be waiting for you.


⚠️ Assignments are not all the same. Please check on OCUS platform the number of images you need to take and confirm to the business owner the number of dishes they have to prepare.


⚠️ Please only photograph the dishes that are currently available on the restaurant's menu. Refer to the menu link provided in the assignment description.


DELIVERY

When and how to upload my images

Your priority is to take excellent photos. To ensure consistency across our entire community, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best results to our client.


  • Don’t edit any of your photos (no crop, no edit).

  • Don’t remove the metadata from the files.

  • Select your best shots and don't send more files than required.

  • Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).


⚠️ If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.



NAMING

To ensure accurate file naming, refer to the business menu link visible on the assignment page. Open this link during the photo shoot to validate the dish names with the on-site contact. The items you photograph must be the exact same ones that will be available on the Skip the dishes app, otherwise, your assignment won't be validated.


Kindly rename your files following this structure:


  • For dish/product photos: Dish_name.jpg

  • For Hero photos: Hero.jpg


Examples:


  • Cheeseburger_with_fries.jpg

  • Hero.jpg


Please make sure you upload your files to the correct category and then confirm when you've finished the uploading process by clicking on "Send all media" to send the files to OCUS.


⚠️ Send your pictures before midnight on the day of the photoshoot. ⚠️ Keep your RAW files until your assignment is validated.




PHOTOSHOOT OVERVIEW

Your goal is to take enticing photos that make people eager to order food from the Skip the dishes platform.


⚠️ Remember to always shoot your photos in RAW format, but only upload JPG files to the OCUS platform. If you need to ask us any questions, you can use the link at the bottom of this page to visit our Help Center, and we'll be happy to help you.

EQUIPMENT

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Full frame or APS-C

General settings:

  • ISO 400 max

  • WB: 5700 K

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35-90mm (full frame)

General settings:

  • Aperture: f/8 - f/11

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