SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single dish
Dish composition
Single product
AVOID DURING THE PHOTOSHOOT
Culinary Photoshoot
V 1.0 - 2021.12.13
Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform that connects diners with local restaurants.
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
DishName.jpg
Composition.jpg
Image Renaming Example:
Cheeseburger.jpg
Composition.jpg
- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
How many photos? Please make sure to confirm the package size with the restaurant owner before the photoshoot. This is important as they will need to prepare the amount of dishes specified. You can find this information on the assignment page. The pictures will be cropped into 4:3 by our post-production team and will be displayed in different ratios on Grubhub. Keep in mind the above scheme while shooting but please upload them in their original size. What if there is not enough light ? If natural light is not possible, use a diffused flash or the required 5-in-1 reflector to diffuse the light over your shot to look natural. If so, leave a comment on the assignment's page.
The list below is a recap of all the photos that have to be taken during your photoshoot.
EQUIPMENT
Full frame or APS-C
General settings:
ISO 400 max
30-110mm (full frame)
General settings:
Aperture: f/5.6 - f/11
Accessories
Tripod
Background
Reflector
LIGHTING
- Natural & soft light from left or right.
- Artificial lights can be used if access to natural light is impossible.
- Use reflector to compense shadow, no strong, hard shadows, nor hash light.
- No reflection on the product.
- Turn off ceiling lights to avoid color cast on your images.
- No over/underexposure.
- No harsh shadows.
Single dish
🍛 One main dish surrounded by decorative props (optional).
Quantity
Assignment dashboard or OCUS email notifications for package details.
Do
- Center image in the frame.
- Be aware of the multiple ratios that will be applied to your pictures afterwards.
- Shoot on a table or background made of wood, stone, or marble.
- Shoot freshly prepared dishes.
- Dish must be as sharp as possible.
- Angle 45° by default, 20° burgers & sandwiches, 60° soups, bowls, pizzas, etc.
- Drinks in a transparent container.
Don't
- Don’t include elements that don’t come with the food.
- Don’t use seamless backgrounds.
- Don’t use plastic containers.
- Don’t cross chopsticks/cutlery.
- Don’t use excessive arrangements.
- Don’t include branded items in the photo.
- Don’t use hard lighting.
Camera settings
Shutter Speed - 1/150
Camera Mode: Aperture Priority
35-70mm (full frame)
Aperture > f/8 - f/11
ISO 100 - 400 max.
Tripod, Reflector.
Horizontal/45°
Dish composition
⭐️ Dish composition pictures are composed of a minimum of 3 dishes (main dish surrounded by minimum 2 other secondary dishes) and also decorative props.
Quantity
x 1
Do
- Play with the colors of the dishes to make the visual more attractive.
- Use a 90° angle for all restaurant type, 45° remain an exception for drinks composition.
- We must see the ingredients clearly.
- Option: creatively add decoration and props behind or around the dishes.
Don't
- Do not shoot cutlery or chopsticks.
- Do not show hand in the frame.
- Don't shoot plastic container (food must be on a plate).
- Don’t photograph alcohol bottles unless the restaurant manager requests it.
- Don't shoot food directly on the table.
Camera settings
35-65mm (full frame)
shutter speed - 1/200
Aperture > f/8 - f/11
ISO 100 - 400 max.
Tripod, Reflector, background
Horizontal/90°