SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single Product
Hero shot
Tips
Groceries Photoshoot
v1- 2022.11.16
Creating a more seamless experience with their daily needs, clients can now use GrabFood to satisfy their cravings by getting the food they love from their favorite restaurants.
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions.
If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
❗️Please use this template to text on-site contacts:
Hi (merchant name),
My name is (photographer name) from OCUS, I’m the photographer assigned to the complimentary photoshoot Grab Singapore has ordered for you. This is the assignment ID associated with your photoshoot: (assignment ID).
You should have received an email from OCUS, Grab’s official photography vendor, with all the information.
Could you share your availability in the next 3 days to schedule the photoshoot?
Please reply directly to this number should you have any concerns regarding this complimentary photoshoot.
If you have any questions, you can contact Grab team Help Center here.
If you want to reach out to OCUS team, please click here.
Thanks,
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photo shoot to keep all the needed information).
NAMING
Rename all files according to this template: ○ For Single Dish: Dishname.JPG (eg: cheeseburger.JPG) ○ For Composition Shot: Hero - Merchant name.JPG (eg: Hero - McDonalds_Orchard Road.jpg) Shoots CANNOT be accepted if item names are incorrect or missing!
Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
PACKAGES Check your mission dashboard or your OCUS email notifications for package details on your mission. This tells you the number of dishes you are required to capture. According to the situation and the weather, adapt these recommended settings. Use long shutter speed if needed but don’t use too high ISO. We understand unexpected situations can arise in each shoot, so please use your best judgement.
Do not hesitate to visit our Help Center to answer the questions you might have and click on the "Contact us" button to send us a message if needed.
Contact us!
The list below is a recap of all the photos that have to be taken during your photoshoot.
EQUIPMENT
Full frame or APS-C
General settings:
ISO 400 max
1/150
30-80mm (full frame)
General settings:
Aperture: f/8 - f/11
Accessories
Tripod
Reflector
Gray card
LIGHTING
The use of studio flash is mandatory for this type of photoshoot.
You also need to use a reflector to brighten shadows on the opposite side of the studio flash.
No strong shadows.
Neither backlight nor reflection on the product.
Single Product
Product photos are composed of a single product centered in the frame shot on white background. Products can include but not limited to groceries, pet shops, florist, butchers.
Set a 20° angle by default for most products
Quantity
Refer to your OCUS Dashboard for the quantity.
Do
Center the product and anticipate the client crop ratio. Ratio to anticipate (1:1) - Products must be as sharp as possible. - Ask for the names of the products, you will need it when you name your files. - If no front and back is definable, please try to display the product in the best way possible.
Meat must be placed on a plate, table or dish on a white background using artificial lighting. Shoot at 20° ° degree angle.
Flowers must be entirely on frame (no cropping bouquet).
The background needs to be pure white and clean of dust, stains or dirty.
Don't
Do not photograph elements/products that won’t be delivered to the customer.
Do not frame too close from the product, remember the final crop we're going to apply.
Do not shoot more or less than the correct quantity.
Do not shoot on anything else than pure white background.
Do not show hands in the frame.
Camera settings
Shutter Speed - 1/150
50-110mm (full frame)
Aperture > f/8 - f/11
ISO 100 max.
WB: 5500 K
Tripod, studio flash, Reflector, gray card.
Horizontal/0°
Good examples
Hero shot
The Hero shot is the first photo of the business that the users of the app are going to see before when they are looking for something to order.
It's composed of a main product surrounded by other products and decorative props in a small quantity and related to the theme of the business. A minimum of 5 products is required for this type of photo.
Quantity
Depending on the offer. Check out your Ocus Dashboard on each assignment.
Do
Place a product in the center, then others around it (check the visual examples below).
Use a 90° angle for all business types, 45° remains an exception depending on the best looking of the product.
Play with the colors of the items to make the visual more attractive.
Leave little space between the products, so the composition looks plentiful.
Remember to compose your photo with enough room, so OCUS can apply a 1:1 crop ratio and keep the other products visible.
The background needs to be pure white and clean of dust, stains or dirt.
Don't
Do not show any hands in the frame.
Images should NOT contain text, price, Watermark, link, etc.
Products should NOT be less or more than product’s original size.
DO NOT add props not included.
Camera settings
35-50mm (full frame)
shutter speed - 1/150
Aperture > f/8 - f/11
ISO 100 max.
WB: Manual, try to get natural tones
Tripod, Reflector
Horizontal/90°
Good examples
Tips
Team work makes the dream work! You can guide the onsite contact to best display the products and make them look as appealing as possible. Pay attention and be detail-oriented: any imperfections will show up and look like the product is messy or incomplete. Collaboration is the key to a successful assignment.
CHAT WITH US!
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