SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single dish
Dish composition
AVOID DURING THE PHOTOSHOOT
Culinary Photoshoot
V 1.3 - 2022.09.14
Creating a more seamless experience with their daily needs, clients can now use GrabFood to satisfy their cravings by getting the food they love from their favorite restaurants.
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please check on OCUS platform the number of images you need to take and confirm to the business the number of dishes they have to prepare.
❗️Please use this template to text on-site contacts:
Hi (merchant name),
My name is (photographer name) from OCUS, I’m the photographer assigned to the Grab Photography Program. This is the assignment ID associated with your photoshoot: (assignment ID).
You should have received an email from OCUS, Grab’s official photography vendor, with all the information.
Could you share your availability in the next 3 days to schedule the photoshoot?
Please reply directly to this number should you have any concerns regarding this photoshoot.
If you have any questions concerning sales or after-photoshoot services, you can contact Grab team Help Center here.
If you want to reach out to OCUS team, please click here.
Thanks,
DELIVERY
When and how to upload my images
Your priority is to take excellent photos. To ensure consistency across our entire community, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best results to our client.
Don’t edit any of your photos (no crop, no edit).
Don’t remove the metadata from the files.
Select your best shots and don't send more files than required.
Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.
NAMING
The names of the items you photograph must be the exact same ones that will be available in the Grab app, otherwise your assignment won't be validated.
Kindly Rename all files according to this template:
For Single Dish: Dish_name.JPG
For Hero Shot: Hero - Merchant name.JPG
Please make sure you upload your files to the correct category, and then confirm when you've finish the uploading process by clicking on send all media to send the files to OCUS.
⚠️ Send your pictures before midnight on the day of the photoshoot.
⚠️ Keep your RAW files until your assignment is validated.
PHOTOSHOOT OVERVIEW
Your goal is to take enticing photos that make people eager to order food from the GrabFood platform.
⚠️ Remember to always shoot your photos in RAW format, but only upload JPG files to the OCUS platform.
If you need to ask us any question, you can use the link at the bottom of this page to visit our Help Center, and we'll be happy to help you.
EQUIPMENT
Full frame or APS-C
General settings:
ISO 400 (avoid noise)
WB: 5700 K (neutral colors)
35-90mm (full frame)
General settings:
Aperture: f/8 - f/11 (careful with depth of field too)
Accessories
Mandatory accessories:
Tripod
Reflector
Gray card
LIGHTING
Natural (indirect) sunlight is preferred, if you don't have access to a window, we encourage you to use a 5-in-1 reflector to soften the light from the ceiling on the items, or add brightness in shadows.
Try to have your light come from the sides of the table, not behind it, in front of it, or above it.
The use of flash is optional.
The photos should have soft shadows
Please avoid any distracting reflections on your table
Lighting Diagram:
Single dish
Single dish pictures are used for individual menu items, and they showcase how these are sold to clients through the app.
It can be a main dish or a drink or both (if they are sold together), sometimes they can include side dishes or a bigger portion for more than one person, please remember to always put the main element in the center of the frame.
Quantity
Refer to your OCUS Dashboard for the quantity.
Do
- Be aware of the multiple ratios that will be applied to your pictures afterwards.
- Shoot on a table or background made of wood, stone, or marble.
- Dish must be as sharp as possible, we must see the ingredients clearly.
- Shoot food menu items at 45° and drink menu items at 20°.
- Drinks in a transparent container.
- Option: creatively add decoration in the background when possible.
Don't
- Don’t include elements that don’t come with the food.
- Don’t use seamless backgrounds.
- Don’t use plastic containers.
- Don’t cross chopsticks/cutlery.
- Don’t use excessive arrangements.
- Don’t include branded items in the photo.
- Don’t photograph alcohol bottles unless the restaurant manager requests it.
- Don't shoot food directly on the table.
Camera settings
Shutter Speed: Depending of on-site conditions
Camera Mode: Manual mode
35-90mm (full frame)
Aperture > f/8 - f/11
ISO 400 max (avoid noise)
WB: Manual, try to get natural tones
Mandatory use of tripod, reflector and grey card
Photo orientation: Horizontal
Crop Ratio OCUS will apply
1:1 for Single Dish
