SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Exterior
Welcome Area (Interior)
General View (Interior)
Key Features / Amenities (Interior)
Action Shots
DO AND DON'T

Fresha Service Photoshoot
V 1.0 - 2021.12.14

Fresha takes the hassle out of running a beauty or wellness business with industry-leading, free-to-use-software for managing appointment bookings, point-of-sale, customer records, staffing, inventory, financial reporting and much more.
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions.
If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
DELIVERY

When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
SalonName_Location.jpg ie: FreshaBeautySalon_JLT_Dubai.jpg
- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
Capture a total of 10-15 photos per photoshoot. Please take a minimum of 1 photo of: - Exterior - Welcome Area (Interior) - General View (Interior) - Key Features / Amenities - Action Shots ---> For the remaining 5-10, the on-site contact is allowed to ask for any of the following types of photos: - Interior details - Key Features / Amenities - Action Shots - Exterior - Product Shots They will then select the photos they want with you to avoid back and forth with the client later. Please add comment while uploading the mission that the images have been approved by the on-site contact during the assignment.
The list below is a recap of all the photos that have to be taken during your photoshoot.
EQUIPMENT

Full frame or APS-C
General settings:
ISO 800 max
Aperture priority

14-90mm (full frame)
General settings:
Aperture: f/4 - f/16

Accessories
Tripod
polarizing filter
Reflector
grey card
LIGHTING
- Avoid backlight.
- Use daylight from windows as main light source when possible.
- Ceiling lights correctly exposed.
Exterior
A simple straight-on view of the shop.
If the exterior is particularly in bad condition or you can not avoid cars, please compensate with an other type of photo.
Quantity
Minimum 1
Camera settings
Camera Mode: Aperture Priority
14-24mm (full frame)
Aperture > f/8 - f/16
ISO 100 - 400 max.
Tripod
Horizontal
Welcome Area (Interior)
View of the waiting room, try to focus more on the general scene and less on people, avoid slanted shots and try to get straight lines.
Quantity
Minimum 1
Camera settings
Camera Mode: Aperture Priority
14-50mm (full frame)
Aperture > f/5.6 - f/11
ISO 100 - 800 max.
Tripod
Horizontal