SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Studio single dish
Studio dish composition
Background shot
VIP Culinary Photoshoot
V 1.0 - 2021.12.17
foodpanda is food delivery marketplace. The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites.
foodpanda mission:
Always delivering a fantastic ordering experience for users, partners and riders as well. That means we don't just deliver-we bring it, always going the extra mile to make your experience memorable.
And it means this is delicious food you can enjoy everyday: from vibrant salads for healthy office lunches, to indulgent family-sized pizzas, to fresh sushi for a romantic night in. Whatever you crave, we can help."
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
A list of dishes should be available as attachment or link in your dashboard comments, use it to change those names into Product IDs.
Singles dish pictures should be named: ProductID.jpg, (e,g. 421345.jpg)
Hero shot should be named: Vendorcode_Hero.jpg (e,g. 5tgk_hero.jpg), or only hero.jpg if no vendor code. - If product ID is not available then you can name the dish with dish name (e,g. burger.jpg) - If any dishes have non-Roman characters (ex: Chinese, Thai...) in their name, please keep them. Do not use roman characters if so.
- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
Your mission is to display eye-pleasing pictures that make people eager to order food & products on foodpanda platform. Please read and follow these guidelines wisely, and make sure to:
- Highlight the restaurant.
- Make the dishes appear great.
The photoshoot should last between 1 and 3 hours depending on the number of dishes.
Always shoot in RAW, but upload JPG files.
Do not hesitate to visit our Help Center to answer the questions you might have and click on the "Contact Us!" button to send us a message if needed. If the restaurant does not provide the full amount of dishes, a minimum of 70% of the dishes is required to complete the single dish shots and dish composition image.
CHAT WITH US!
EQUIPMENT
CAMERA APS-C / Full Frame
General settings:
ISO 100 - 400 max
35-50mm (full frame)
General settings:
Aperture: f/8 - f/16
Accessories
Mandatory:
Studio Flash
Tripod
Gray card
Reflector
background (marble, wood, slate)
LIGHTING
- Studio Flash is mandatory.
- Soft light coming from the sides.
- Neither backlight nor reflection on the dish.
- No strong shadows.
Studio single dish
Single dish pictures are composed of a single main dish surrounded by decorative props.
*Set a 45° angle by default, 20° for burgers, bottles and sandwiches, 60° for soups, bowls, pizzas, etc.
Quantity
Refer to your OCUS Dashboard for the quantity.
Do
- Center the dish and anticipate the client cut ratio.
- Horizontal format only Angle 45°.
- Decorative props are mandatory.
- Dish must be as sharp as possible.
- We must see the ingredients clearly.
- Ask for the names of the dishes, you will need it when you name your files.
Don't
- Don’t include cutlery or chopsticks in the composition unless the restaurant manager requests it.
- Don’t photograph alcohol bottles unless the restaurant manager requests it.
- Don't shoot plastic container (food must be on a plate).
- Don't shoot food directly on the table.
- Don't shoot burger & pizza at 45° if you don't see the ingredients on the image.
Camera settings
Shutter Speed - 1/150
35-75mm (full frame)
Aperture > f/8 - f/11
ISO 100 - 400 max.
Tripod, studio flash, Reflector.
Horizontal/45°
