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Single Product
Product composition

E-commerce Photoshoot

V 1.2 - 2021.11.30


foodpanda Germany is an online food and grocery delivery platform brand.
The service allows users to select from local shops and restaurants and place orders via its mobile applications as well as its websites.

foodpanda Germany's mission:
"Bringing good food into your everyday. That's our mission.
That means we don't just deliver -we bring it, always going the extra mile to make your experience memorable. From vibrant salads for healthy office lunches, to wine bottles, pastries, chocolates, roses...
Whatever you crave, we can help.


How to schedule a photoshoot


If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.

Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.


When and how to upload my images

Your priority is capturing excellent photos. OCUS handles all post-production. Please respect the following requirements to make sure that we can deliver the best outcome to our client. - Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).


Rename your files following this structure:

Single Product : barcode.jpg Product Composition : hero.jpg

Image Renaming Example:

Single Product : 456661844655.jpg

Product Composition : hero.jpg

- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files.

/!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.


The goal of your collaboration is to provide professional content that will be used for their web communication.

⭐️ Your mission is to showcase all of the shop products on foodpanda's platform when people order. Please read and follow these guidelines wisely, and make sure to:

-Highlight the shop.

-Make the products appear as they are sold.

Please make sure that you answer to these 3 requirements:

- You speak German.

- You are available to realize this photoshoot in the next few days.

- You own a suitable background for this type of photoshoots: white.

If you don’t answer to these requirements, please release the assignment on the map, and another photographer will take it!"

Please only photograph the products that are on the product list shared on the assignment. If the vendor asks to take more photos, please tell them to contact the foodpanda Germany team.



Full frame or APS-C

General settings:

  • ISO 400 max

  • Shutter speed: 1/150


50-110mm (full frame)

35-85mm (APS-C)

General settings:

  • Aperture: f/8 - f/16