Foodpanda Germany e-commerce EN

SCHEDULING

DELIVERY

NAMING

PHOTOSHOOT OVERVIEW

EQUIPMENT

LIGHTING

Single Product

Product composition

AVOID DURING THE PHOTOSHOOT

E-commerce Photoshoot

V 1.2 - 2021.11.30

foodpanda Germany is an online food and grocery delivery platform brand.
The service allows users to select from local shops and restaurants and place orders via its mobile applications as well as its websites.

foodpanda Germany's mission:
"Bringing good food into your everyday. That's our mission.
That means we don't just deliver -we bring it, always going the extra mile to make your experience memorable. From vibrant salads for healthy office lunches, to wine bottles, pastries, chocolates, roses...
Whatever you crave, we can help.

SCHEDULING

How to schedule a photoshoot

⚠️

If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.

Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.

DELIVERY

When and how to upload my images

Your priority is capturing excellent photos. OCUS handles all post-production. Please respect the following requirements to make sure that we can deliver the best outcome to our client. - Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).

NAMING

Rename your files following this structure:

Single Product : barcode.jpg Product Composition : hero.jpg

Image Renaming Example:

Single Product : 456661844655.jpg

Product Composition : hero.jpg

- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files.

/!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.

PHOTOSHOOT OVERVIEW

The goal of your collaboration is to provide professional content that will be used for their web communication.

⭐️ Your mission is to showcase all of the shop products on foodpanda's platform when people order. Please read and follow these guidelines wisely, and make sure to:

-Highlight the shop.

-Make the products appear as they are sold.

Please make sure that you answer to these 3 requirements:

- You speak German.

- You are available to realize this photoshoot in the next few days.

- You own a suitable background for this type of photoshoots: white.

If you don’t answer to these requirements, please release the assignment on the map, and another photographer will take it!"

Please only photograph the products that are on the product list shared on the assignment. If the vendor asks to take more photos, please tell them to contact the foodpanda Germany team.

EQUIPMENT

Full frame or APS-C

General settings:

ISO 400 max
Shutter speed: 1/150

50-110mm (full frame)

35-85mm (APS-C)

General settings:

Aperture: f/8 - f/16

Accessories

General settings:

Tripod
2 artificial lights
2 soft box (to diffuse the light)
White background
Reflector

LIGHTING

- Neither backlight nor reflection on the product.

- Soft light coming from the sides.

- No strong shadows.

Single Product

Single product pictures are composed of a single main product without props, centered in the frame and shot on white background in most of the time at 90° or 0° and in exceptional cases at 20°.

Quantity

Refer to your OCUS Dashboard for the quantity.

ANGLES examples

Bread > 90 or 0°

Chips> 90 or 0°

Cheese > 90 or 0°

Eggs > 90°

Chocolate bar > 90°

Bottles /cans > 0°

Baby food > 0°

Shampoo > 0°

Rice bag > 0°

Flowers > 0°

Bakery > 20°

Do

- Center the product to anticipate the client crop ratio. Leave enough empty space around it. - Angle 90° or 0°.

- For Bakery products (like pastries,Sandwiches) photos should be taken so the product is displayed 3-Dimensionally. Do not use the 90° Top View angle.

- Baked goods should be neatly presented in the most appetizing way (e.g no crumbs)

- Note the barcode number (example: 456661844655.jpg) for each product, you will need it to name your photos.

- Product must be as sharp as possible.

- Products shouldn’t have any reflections/creases on the packaging.

- If no front and back is definable, please try to display the product in the best way possible.

- One product per photo depending on how it is sold in the orders menu.

- Photo should be tidy: no dust, dirty spots or fingerprints.

- Stick to the product list that is provided in the assignment description. If the products are out of stock, please include this in your comments after the photoshoot.

- Please remember to cut the reflection of lights on the product while you shoot. Use black flags if needed to block the light.

- Label on the front of the bottle should be clearly visible and not blurred.

Don't

- DO NOT photograph elements/products that won’t be delivered to the customer.

- DO NOT frame too close from the product, remember the final crop we're going to apply.

- Do not shoot more or less than the correct quantity.

- Do not shoot on anything else than pure white background.

- Too far vs. too close: don’t get too close where it’s impossible to tell what the ingredients and portion size are. Don’t be too far either. The product should occupy 80% of the frame.

- Photo should not contain any promotional details, external link or contact

details of the vendor. Descriptive attributes texts are allowed.

- Bottles should not have any reflections/shadows.