SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single dish
Dish Composition
Foodora Slovakia Guideline
05.05.2023
Foodora is food delivery marketplace. The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites.
Foodora mission:
Always delivering a fantastic ordering experience for users, partners and riders as well. That means we don't just deliver-we bring it, always going the extra mile to make your experience memorable.
And it means this is delicious food you can enjoy everyday: from vibrant salads for healthy office lunches, to indulgent family-sized pizzas, to fresh sushi for a romantic night in. Whatever you crave, we can help."
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photo shoot if you are available at this time.
Assignments are not all the same. Please go to the OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit).
- Don’t erase your metadata.
- Select your best shots and don't send more files than required.
- Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit)
- Don’t erase your metadata
- Select your best shots and don't send more files than required
- Follow the naming convention below
(take some notes during the photo shoot to keep all the needed information)
Single Dishes:
-dishname.jpg
-hero.jpg
Example
-cheeseburger.jpg
-hero.jpg
- Please make sure you upload your media in the correct category.
- Don’t forget to validate your assignment after uploading your files.
/!\ Send your pictures the same day than the photoshoot before midnight.
/!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
Your goal is to take enticing photos that make people eager to order from foodpanda platform.
⚠️ Remember to always shoot your photos in RAW format, but only upload JPG files to the OCUS platform.
If you need to ask us any question, you can use the link at the bottom of this page to visit our Help Center, and we'll be happy to help you.
EQUIPMENT
CAMERA APS-C / Full Frame
General settings:
ISO 100 - 400 max
14-85mm (full frame)
General settings:
Aperture: f/8 - f/16
Restaurant ambience: 14-24mm
Single dish: 35-85mm
Hero: 50-70mm
Accessories
Tripod
Reflector
background (marble, wood, slate)
LIGHTING
For Single dishes pictures:
Natural (indirect) sunlight is preferred, if you don't have access to a window, we encourage you to use a 5-in-1 reflector to soften the light from the ceiling on the items, or add brightness in shadows.
Try to have your light come from the sides of the table, not behind it, in front of it, or above it.
The use of flash is optional.
The photos should have soft shadows.
Please avoid any distracting reflections on your table.
For Hero picture:
Indirect and soft lighting.
Be mindful of shadows.
Single dish
🍛 Single dish pictures are composed of a single main dish. The app will show the image for the customer to select their dishes.
It can be a main dish or a drink or both (if they are sold together), sometimes they can include side dishes or a bigger portion for more than one person, please remember to always put the main element in the center of the frame.
Prefered Angles
-90° (Top View) > Pizza, Sushi Set, Soups, Curries, Pasta, Salads, Mixed Plates
-0° (Front View) > Burgers, Sandwich, Burritos, Drinks
-90° or 0° > Sushi (single), Tacos, Dessert
Do
- Center the dish and leave empty space around it
- Angle 90° or 0°
- We must see the ingredients clearly, don't hesitate to cut wrapping paper for example to showcase at best the ingredients
- Note the dish name, you will need it to name your photos
Don't
- Don’t include props, cutlery, or chopsticks in the composition
- Don't shoot plastic containers (food must be on a plate)
- Don't shoot food directly on the table, except for street food. Street food elements such as sandwiches, burgers, and pizzas do not require to be on a plate but the most traditional dishes need to be on a plate.
- Do not photography the composition of sauce or drinks.
Camera settings
Shutter Speed - 1/150
Camera Mode: Aperture Priority
35-85mm (full frame)
Aperture > f/8 - f/11
ISO 100 - 400 max.
Tripod, Reflector
Dish Composition
LIGHT AND BACKGROUND
- Natural & soft light from left or right
- No strong shadows
- Neither backlight nor reflection on the dish
- Light grey background is mandatory (no dark or flashy colors)
- Clean of dust, crumbs
- Props related to the restaurant identity can be added to increase the aesthetic of the visual
DO
- Angle 90° (0° if only drinks, burgers, sushi, etc.)
- Is important to have all plates fully in the frame, we must see the ingredients clearly.
- Compose the image with one main dish placed in the center and other plates and props surrounding it. We must see fully at least 5 dishes in the frame.
DON'T
- Don't shoot cutlery or chopsticks inside the plate
- Don't show hands in the frame
- Don't shoot plastic containers (food must be on a plate)
- Don't shoot food directly on the table, except for street food. Street food elements such as sandwiches, burgers, and pizzas do not require to be on a plate but the most traditional dishes need to be on a plate.
- Do not photograph the composition of sauce or drinks.
Camera Settings
Shutter Speed - 1/150
35-70mm (full frame)
Aperture > f/5.6 - f/11
ISO 100 - 400 max.
Tripod, studio flash, Reflector.
Horizontal/90°