SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single Dish
Dish composition for Listing & Hero
Dish composition for Hero pictures
AVOID DURING THE PHOTOSHOOT
Foodora Culinary Photoshoot
V 1.5 - 2022.03.04
Foodora is food delivery marketplace. The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites.
Foodora mission:
Always delivering a fantastic ordering experience for users, partners and riders as well. That means we don't just deliver-we bring it, always going the extra mile to make your experience memorable.
And it means this is delicious food you can enjoy everyday: from vibrant salads for healthy office lunches, to indulgent family-sized pizzas, to fresh sushi for a romantic night in. Whatever you crave, we can help."
SCHEDULING
⚠️
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing Foodora & OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
Rename your files following this structure:
DishName.jpg
Listing.jpg
Hero.jpg
Image Renaming Example:
Cheeseburger.jpg
Listing.jpg
Hero.jpg
- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
Your mission is to display eye-pleasing pictures that make people eager to order food & products on Foodora platform. Please read and follow these guidelines wisely, and make sure to:
- Highlight the restaurant.
- Make the dishes appear great.
Do not hesitate to visit our Help Center to answer the questions you might have and click on the "Contact Us!" button (at the bottom of this guideline) to send us a message if needed. If the restaurant does not provide the full amount of dishes, 80% of the dishes are required to complete the single dish shots and dish composition image.
The list below is a recap of all the photos that have to be taken during your photoshoot.
If you encounter any difficulties you can’t solve with the restaurant to do your work according to the guideline, please always contact the foodora account manager of the restaurant on the phone from the venue! A contact number will be always given by Foodora in the comment part of the assignment on the OCUS platform.
EQUIPMENT
Full frame or APS-C
General settings:
ISO 400 max
50-100mm (full frame)
General settings:
Aperture: f/11 - f/16
Accessories
General settings:
Tripod (use a timer to avoid camera shake)
Reflector
LIGHTING
- Natural & soft light from left or right.
- No strong shadows.
- Neither backlight nor reflection on the dish.
Set-up example
Single Dish
Single dish pictures are composed of a single main dish, optionally surrounded by decorative props. Take a single main dish and center it in the frame, leaving 10 % empty space around the dish.
Change the angle of the shoot according to the type of the dish :
- 0° Front view for Hamburger, closed-top sandwich, wrap.
- 60° for soups, bowls.
- 90° top view for pizzas and salad, etc.
- 45° for all other dishes not fitting the categories above
Quantity
You will find the quantity and type of the photos you need to make on the platform specified in the package.
Do
- Center the dish and anticipate the client cut ratio.
- Take a single main dish and center it in the frame. Pay attention to the empty space around the dish, don’t leave it too wide.
- Horizontal format angle use 0° for Hamburger, closed top sandwich, wrap, 60° for soups and bowls, 90° for pizzas and salads, and 45° for all other dishes by default.
- Food on the image must be as sharp as possible.
- We must see the ingredients clearly.
- Always use clean plates, oily spots or dirt can’t be shown.
- You should use minimal equipment from the restaurant, like cutlery, chopsticks, glasses.
- Use the correct angle according to the type of the dish, aim to capture the feeling of 'eating at home.
- Ask for the names of the dishes, you will need them when you name your files.
- You only can photograph products that the customer will get if they order a specific menu. Ex. please do not group different drink options in 1 picture.
Don't
- Don’t shoot too close and include fully the dish on the frame.
- Watermarked pictures are sent back automatically to restaurants in direct email! No pictures can be shared with the restaurants by the photographers!
- Oily spots or dirt can’t be shown
- Don’t photograph alcohol bottles unless the Foodora approves the exception.
- Don't shoot food directly on the table.
- Don't shoot in plastic or paper containers (food must be on a plate).
- Don't shoot on a reflective background and avoid a background with a strong pattern.
- Don't photograph side dishes, pickles, or drinks as separate menu items.
- Don’t include items that are not on the menu
-FOR STANDARD ACCOUNTS: exclude branded items (ex. beverage brands or branded napkins) and don't photograph side dishes, pickles, or drinks as separate menu items! It’s only allowed for Key accounts! You will see if it is a standard or a key account in the name from the package.
-FOR KEY ACCOUNTS: you can include branded items (ex. beverage brands or branded napkins) if you want. You will know if it is a standard or key account in the name of the package.
Camera settings
Shutter Speed - 1/150
35-75mm (full frame)
Aperture > f/8 - f/11
ISO 100 - 400 max.
Tripod, Reflector.
Horizontal
