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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single Dish
Dish composition for Listing & Hero
Dish composition for Hero pictures
AVOID DURING THE PHOTOSHOOT
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Foodora Culinary Photoshoot

V 1.5 - 2022.03.04

OCUS LOGO

Foodora is food delivery marketplace. The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites.

Foodora mission:
Always delivering a fantastic ordering experience for users, partners and riders as well. That means we don't just deliver-we bring it, always going the extra mile to make your experience memorable.
And it means this is delicious food you can enjoy everyday: from vibrant salads for healthy office lunches, to indulgent family-sized pizzas, to fresh sushi for a romantic night in. Whatever you crave, we can help."

SCHEDULING


How to schedule a photoshoot


⚠️

If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing Foodora & OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.


Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.

DELIVERY


When and how to upload my images

Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.

- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).

NAMING

Rename your files following this structure:


DishName.jpg

Listing.jpg

Hero.jpg


Image Renaming Example:

Cheeseburger.jpg

Listing.jpg

Hero.jpg


- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.

PHOTOSHOOT OVERVIEW

Your mission is to display eye-pleasing pictures that make people eager to order food & products on Foodora platform. Please read and follow these guidelines wisely, and make sure to:

- Highlight the restaurant.

- Make the dishes appear great.


Do not hesitate to visit our Help Center to answer the questions you might have and click on the "Contact Us!" button (at the bottom of this guideline) to send us a message if needed. If the restaurant does not provide the full amount of dishes, 80% of the dishes are required to complete the single dish shots and dish composition image.


The list below is a recap of all the photos that have to be taken during your photoshoot.


If you encounter any difficulties you can’t solve with the restaurant to do your work according to the guideline, please always contact the foodora account manager of the restaurant on the phone from the venue! A contact number will be always given by Foodora in the comment part of the assignment on the OCUS platform.




EQUIPMENT

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Full frame or APS-C


General settings:

  • ISO 400 max

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50-100mm (full frame)


General settings:

  • Aperture: f/11 - f/16

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