SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single Dish
Listing Photo
Required background
Foodora Culinary Photoshoot
V 1 - 2024.02.16
foodora is food delivery marketplace. The service allows users to select from local restaurants and place orders via its mobile application as well as its website.
SCHEDULING
⚠️ By accepting this assignment, you will be representing foodora & OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to the OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
Don’t edit any of your pictures (no crop, no edit).
Don’t erase your metadata.
Select your best photos for each category, and don't send more files than required.
Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
It is mandatory to rename the uploaded files following the instructions below:
For photos of individual menu items:
Dish Name.jpg
For listing photos:
Listing.jpg
Image Renaming Example:
Caesar Salad.jpg
Listing.jpg
Please make sure you upload your media in the correct category. Don’t forget to validate your assignment after uploading your files, so the files are sent to our platform.
⚠️ Send your pictures the same day as the photoshoot before midnight.
⚠️ Shoot in RAW format but deliver high-quality .jpg files.
⚠️ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
Your mission is to make mouth-watering pictures that make people eager to order food & products from the foodora platform. Please read and follow these guidelines wisely, and make sure to:
Highlight the restaurant's identity.
Make the dishes look great.
There are 2 different categories of photos you should make for foodora:
Single dish photos
Listing photo
To understand how many photos you're going to make and which category they belong to, please check the details of each photoshoot, and look for the package name (not the same as the photoshoot name).
EQUIPMENT
Full frame or APS-C
General settings:
ISO 800 max (no visible noise/grain)
50-100mm (full frame)
General settings:
Aperture: f5.6 - f11 (menu items fully sharp)
Accessories
General settings:
Tripod (use a timer to avoid camera shake)
Reflector
LIGHTING
Natural (indirect) sunlight is preferred. If you don't have access to a window, we encourage you to use a 5-in-1 reflector to soften the light from the ceiling on the items or add brightness to shadows.
Try to have the light come from the sides of the table, rather than behind, in front of, or above it.
The use of flash is optional and depends on the lighting conditions on-site.
The photos should have soft shadows.
Please avoid any distracting reflections on the table.
Single Dish
Single dish photos are used to display menu items as they are sold in the platform, this means that they must show only one item at a time, assortments sold together are the exception to this rule. Please make sure to place the item in the center of the photo.
Place an individual menu item at the center of the frame: it should occupy around 70% of empty space so OCUS can apply a custom crop ratio while delivering the files to foodora.
Change the camera angle according to the type of the dish :
10° for burgers and drinks.
45° all other dishes not fitting in the category above.
Quantity
You will find the quantity of the photos you need to make on the platform specified in the package.
Do
Place the item(s) in the center of the frame.
Leave about 70% of empty space around the item for OCUS to apply a custom crop.
Dishes and their ingredients on the image must be in focus and recognizable.
Use only background types allowed by foodora (refer to the background section).
Always use clean plates, photos where grease or oil stains won't be accepted.
You should use minimal equipment from the restaurant, like cutlery, chopsticks, napkins.
Don't
Don't shoot food directly on the table, use a plate or other type of container.
Don't include menu items in the photo that won't be sold together.
Don’t crop the plate with the photo frame.
Don't share any of the pictures with the restaurants. They will receive them from foodora directly.
Oily spots or dirt can’t be visible.
Don’t photograph alcohol bottles.
Don't shoot in plastic or paper containers, food must be on a plate, leave a comment for OCUS if this is not possible to follow.
Don’t include items that are not on the menu.
Don't include brand names, unless for key partners highlighted by foodora beforehand.
Camera settings
Shutter Speed - 1/150 (no camera shake)
50-100mm (full frame)
Aperture > f/5.6 - f/11
ISO 100 - 800 max.
Tripod, Reflector.
Horizontal/45°, 10°
Listing Photo
The Listing photo is a rectangular image used on the platform's restaurant list page, showcasing the typical dishes of the restaurant.
It is a photo composed of a minimum of three (3) main dishes (main course), where one dish must be placed at the center of the frame, and the other dishes have to be placed next to it without being cropped by the frame of the photo, subtle decoration is highly encouraged to enhance the aesthetic value of the photo.
Please be sure to leave enough empty space around the dishes for us to apply the cropping.
Please provide 2 Listing photos:
One taken at a 45º angle.
Another taken at a 90º angle.
Here are Listing examples displayed on the foodora’s platform:
