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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single Dish
Listing Photo
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Foodora Culinary Photoshoot

V 1.2 - 2023.12.12

OCUS LOGO

foodora is food delivery marketplace. The service allows users to select from local restaurants and place orders via its mobile application as well as its website.

SCHEDULING


How to schedule a photoshoot


⚠️ By accepting this assignment, you will be representing foodora & OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.


Assignments are not all the same. Please go to the OCUS platform and verify the imagery you need to deliver.

DELIVERY


When and how to upload my images

Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.


  • Don’t edit any of your pictures (no crop, no edit).

  • Don’t erase your metadata.

  • Select your best photos for each category, and don't send more files than required.

  • Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).

NAMING

It is mandatory to rename the uploaded files following the instructions below:


For photos of individual menu items:

  • Dish Name.jpg

For listing photos:

  • Listing.jpg


Image Renaming Example:

  • Caesar Salad.jpg

  • Listing.jpg


Please make sure you upload your media in the correct category. Don’t forget to validate your assignment after uploading your files, so the files are sent to our platform.


⚠️ Send your pictures the same day as the photoshoot before midnight.

⚠️ Shoot in RAW format but deliver high-quality .jpg files.

⚠️ Keep your RAW files until your mission is validated.

PHOTOSHOOT OVERVIEW

Your mission is to make mouth-watering pictures that make people eager to order food & products from the foodora platform. Please read and follow these guidelines wisely, and make sure to:


  • Highlight the restaurant's identity.

  • Make the dishes look great.


There are 2 different categories of photos you should make for foodora:


  • Single dish photos

  • Listing photo


To understand how many photos you're going to make and which category they belong to, please check the details of each photoshoot, and look for the package name (not the same as the photoshoot name).



EQUIPMENT

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Full frame or APS-C


General settings:

  • ISO 800 max (no visible noise/grain)

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50-100mm (full frame)


General settings:

  • Aperture: f5.6 - f11 (menu items fully sharp)

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Accessories


  • Off-camera flash (no LED bulbs)

  • Tripod (use a timer to avoid camera shake)

  • Reflector and soft box / umbrella

LIGHTING

  • Please use an off-camera flash with a soft box/umbrella for high-quality lighting, no LED bulbs.

  • We encourage you to use a 5-in-1 reflector to soften the light or add brightness in shadows.

  • Try to have your light come from the sides of the table, not behind it, in front of it, or above it.

  • The photos should have soft shadows.

  • Here is a setup example:



Single Dish

Single dish photos are used to display menu items as they are sold in the platform, this means that they must show only one item at a time, assortments sold together are the exception to this rule. Please make sure to place the item in the center of the photo.


Place an individual menu item at the center of the frame: it should occupy around 50% of empty space so OCUS can apply a custom crop ratio while delivering the files to foodora.


Change the camera angle according to the type of the dish :


  • 10° for burgers and drinks.

  • 45° all other dishes not fitting in the category above.



Quantity

You will find the quantity of the photos you need to make on the platform specified in the package.

⚠️ Please do not shoot drinks if the restaurant menu is greater than 30 items ⚠️



Do

  • Place the item(s) in the center of the frame.

  • Leave about 50% of empty space around the item for OCUS to apply a custom crop.

  • Dishes and their ingredients on the image must be in focus and recognizable.

  • Use only background types allowed by foodora (refer to the background section).

  • Always use clean plates, photos where grease or oil stains won't be accepted.

  • You should use minimal equipment from the restaurant, like cutlery, chopsticks, napkins.


Don't

  • Don't shoot food directly on the table, use a plate or other type of container.

  • Don't include menu items in the photo that won't be sold together.

  • Don’t crop the plate with the photo frame.

  • Don't share any of the pictures with the restaurants. They will receive them from foodora directly.

  • Oily spots or dirt can’t be visible.

  • Don’t photograph alcohol bottles.

  • Don't shoot in plastic or paper containers, food must be on a plate, leave a comment for OCUS if this is not possible to follow.

  • Don’t include items that are not on the menu.

  • Don't include brand names, unless the on-site insists on including them.


Camera settings

  • Shutter Speed - 1/150 (no camera shake)

  • 50-100mm (full frame)

  • Aperture > f/5.6 - f/11

  • ISO 100 - 800 max.

  • Flash, Tripod, Reflector.

  • Horizontal/45°, 10°




Listing Photo