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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single Dish
Hero Photo
Social Media Horizontal Position (when it's required by the package)
Social Media Vertical Position (when it's required by the package)
Background required for menu item shots
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Foodora Culinary and Social Media Photoshoot

V 1 - 2023.07.27

OCUS LOGO

Foodora is food delivery marketplace. The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites.

SCHEDULING


How to schedule a photoshoot


⚠️

By accepting this assignment, you will be representing foodora & OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.


Assignments are not all the same. Please go to the OCUS platform and verify the imagery you need to deliver.

DELIVERY


When and how to upload my images

Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.


  • Don’t edit any of your pictures (no crop, no edit).

  • Don’t erase your metadata.

  • Select your best photos for each category, and don't send more files than required.

  • Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).

NAMING

It is mandatory to rename the uploaded files following the instructions below:


Menu item photography

For photos of individual menu items

  • Dish Name.jpg

For the hero shot

  • Hero.jpg

For listing photos (when it's required by the package)

  • Listing.jpg



Image Renaming Example:

  • Caesar Salad.jpg

  • Hero.jpg

  • Listing.jpg


Social Media photography (when it's required by the package)

  • Lifestyle_01.jpg

  • Lifestyle_02.jpg

  • Lifestyle_03.jpg

...


Please make sure you upload your media in the correct category. Don’t forget to validate your assignment after uploading your files, so the files are sent to our platform.


⚠️ Send your pictures the same day than the photoshoot before midnight.

⚠️ Keep your RAW files until your mission is validated.

PHOTOSHOOT OVERVIEW

Your mission is to make mouth-watering pictures that make people eager to order food & products from the foodora platform. Please read and follow these guidelines wisely, and make sure to:


  • Highlight the restaurant's identity.

  • Make the dishes look great.


There's four (4) different categories of photos you can make for foodora:


  • Single dish photo

  • Listing photo

  • Hero photo

  • Social Media vertical photo

  • Social Media horizontal photo


To understand how many photos you're going to make and which categories they belong to, please check the details of each photoshoot, and look for the package name (not the same as the photoshoot name), next you can see a few examples of how they look in our platform:


  • 71-80 menu items + 1 listing photo + 1 hero shot- 2023

  • 20 single dishes + 1 Hero

  • 25 single dishes +1 hero + 10 social media - package

EQUIPMENT

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Full frame or APS-C


General settings:

  • ISO 800 max (no visible noise/grain)

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50-100mm (full frame)


General settings:

  • Aperture: f5.6 - f11 (menu items fully sharp)

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