top of page
Single dish
Dish composition
Background shot

Culinary Photoshoot

V 2.0 - 2022.02.24


Foodora is one of the most successful Czech start-ups. Wide selection of restaurants, satisfaction is guaranteed, own development and logistics. In addition, since 2014 we have belonged to the Delivery Hero family, which provides us with a unique opportunity to acquire and share know-how from all over the world. Our main aim is to constantly develop and improve our services in order to stay at the forefront of technological development. We believe that all this leads to the satisfaction of our customers.


How to schedule a photoshoot

If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.

Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.


When and how to upload my images

Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.

- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).


Single Dish : dishname.jpg Dish Composition : hero.jpg

Image renaming Example:



Make sure the dish name matches the restaurant menu on Foodora app.

- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.


KEY POINTS 1) Number of photos to deliver Check your mission dashboard or your OCUS email notifications for package details on your mission. This tells you the number of dishes you are required to capture. 2) Make sure to respect the dos and don'ts of each type of photo and carry a light grey photo background is now mandatory (no dark or flashy colors) 3) Always keep in mind future formats for the app - Horizontal format only + multiple ratios to anticipate 4) Angle : 90° or 0° to keep consistency throughout the app - Single Dishes must be shot at 90° (0° for burgers, tacos, burritos, sushis and drinks) - Dish Composition always 90° (0° can be used exceptionally if only drinks, burgers , ...) When choosing an angle, take into consideration how to present the food in the best way possible -Baguette sandwich shots should be shot from an angle you can easily see the ingredients.

5) Framing : When you photograph a main dish with a side dish, the main element of the menu must be in the center.

For example, if you have a burger and fries, you need to center the burger and not the entire dish. 6) Delivery - Ask for the names of the dishes to the on-site contact, you will need them when you rename your pictures - Follow the delivery process diligently. More details provided at the bottom of the page According to the situation and the weather, adapt these recommended settings. Use long shutter speed if needed but don’t use too high ISO. We understand unexpected situations can arise in each shoot, so please use your best judgement and leave a comment to describe the photoshoot conditions when uploading your photos on OCUS platform.

The list below is a recap of all the photos that have to be taken during your photoshoot.



CAMERA APS-C / Full Frame

General settings:

  • ISO 100 - 800 max


35-90mm (full frame)

General settings:

  • Aperture: f/8 - f/11