SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single dish
Dish composition
Background shot
Culinary Photoshoot
V 2.0 - 2022.02.24
Foodora is one of the most successful Czech start-ups. Wide selection of restaurants, satisfaction is guaranteed, own development and logistics. In addition, since 2014 we have belonged to the Delivery Hero family, which provides us with a unique opportunity to acquire and share know-how from all over the world. Our main aim is to constantly develop and improve our services in order to stay at the forefront of technological development. We believe that all this leads to the satisfaction of our customers.
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
Single Dish : dishname.jpg
Dish Composition : hero.jpg
Image renaming Example:
cheeseburger.jpg
hero.jpg
Make sure the dish name matches the restaurant menu on Foodora app.
- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
KEY POINTS 1) Number of photos to deliver Check your mission dashboard or your OCUS email notifications for package details on your mission. This tells you the number of dishes you are required to capture. 2) Make sure to respect the dos and don'ts of each type of photo and carry a light grey photo background is now mandatory (no dark or flashy colors) 3) Always keep in mind future formats for the app - Horizontal format only + multiple ratios to anticipate 4) Angle : 90° or 0° to keep consistency throughout the app - Single Dishes must be shot at 90° (0° for burgers, tacos, burritos, sushis and drinks) - Dish Composition always 90° (0° can be used exceptionally if only drinks, burgers , ...) When choosing an angle, take into consideration how to present the food in the best way possible -Baguette sandwich shots should be shot from an angle you can easily see the ingredients.
5) Framing : When you photograph a main dish with a side dish, the main element of the menu must be in the center.
For example, if you have a burger and fries, you need to center the burger and not the entire dish. 6) Delivery - Ask for the names of the dishes to the on-site contact, you will need them when you rename your pictures - Follow the delivery process diligently. More details provided at the bottom of the page According to the situation and the weather, adapt these recommended settings. Use long shutter speed if needed but don’t use too high ISO. We understand unexpected situations can arise in each shoot, so please use your best judgement and leave a comment to describe the photoshoot conditions when uploading your photos on OCUS platform.
The list below is a recap of all the photos that have to be taken during your photoshoot.
EQUIPMENT
CAMERA APS-C / Full Frame
General settings:
ISO 100 - 800 max
35-90mm (full frame)
General settings:
Aperture: f/8 - f/11
Accessories
Tripod
Gray card
Reflector
background (marble, wood, slate)
LIGHTING
- Natural & soft light from left or right.
- No strong shadows.
- Neither backlight nor reflection on the dish.
Single dish
🍛 Single dish pictures are composed of a single main dish without any props, placed in the center of the image and shot at 90° or 0° on a light grey background (no dark or flashy colors).
Preferred Angles:
90° (Top View) > Pizza, Sushi Set, Soups, Curries, Pasta, Salads, Mixed Plates
0° (Front View) > Burgers, Sandwich, Burritos, Drinks
90° or 0° > Sushi (single), Tacos, Dessert
Quantity
Refer to your OCUS Dashboard for the quantity.
Do
- Center the dish and anticipate the client cut ratio.
- Angle 90° or 0°.
- Dish must be as sharp as possible.
- We must see the ingredients clearly, don't hesitate to cut wrapping paper for example to showcase at best the ingredients.
- Note the dish name, you will need it to name your photos.
Don't
- Don’t include props, cutlery or chopsticks in the composition.
- Don't shoot plastic container (food must be on a plate).
- Don't shoot food directly on the table, except for street food. Street food elements such as sandwiches, burgers, pizzas do not require to be on a plate but the most traditional dishes need to be on a plate. - Do not photography composition of sauce or drinks.
- Don't shoot at 45°.
Camera settings
Shutter Speed - 1/150
35-90mm (full frame)
Aperture > f/8 - f/11
ISO 100 - 400 max.
Tripod, Reflector.
Horizontal/90° - 0°
Dish composition
⭐️ Dish composition pictures are composed of a single main dish surrounded by secondary dishes and decorative props. If the restaurant does not provide the full amount of dishes, a minimum of 3 dishes is required to complete the single dish shots and composition image.
Quantity
Refer to your OCUS Dashboard for the quantity.
Do
- Studio flash is mandatory, has to be used from left or right. - No strong shadows. - Neither backlight nor reflection on the dish.
- Decorative props are mandatory.
- Wood, marble background only - No complicated pattern. - Clean of dust, crumbs. - Props related to the restaurant identity can be added to increase the aesthetic of the visual.
Don't
- Do not shoot cutlery or chopsticks.
- Do not show hand in the frame.
- Don't shoot plastic container (food must be on a plate).
- Don’t photograph alcohol bottles unless the restaurant manager requests it.
- Don't shoot food directly on the table, except for street food. Street food elements such as sandwiches, burgers, pizzas do not require to be on a plate but the most traditional dishes need to be on a plate.
- Do not photography composition of sauces or drinks.
Camera settings
30-60mm (full frame)
shutter speed - 1/200
Aperture > f/8 - f/11
ISO 100 - 400 max.
Tripod, Reflector, Studio flash
Horizontal/90°