SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single Product
Product composition
AVOID DURING THE PHOTOSHOOT
E-commerce Photoshoot
V 1.0 - 2021.11.02
SCHEDULING
⚠️
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. OCUS handles all post-production. Please respect the following requirements to make sure that we can deliver the best outcome to our client. - Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
Rename your files following this structure:
Single Product : barcode.jpg
Product Composition : hero.jpg
- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
The goal of your collaboration is to provide professional content that will be used for their web communication.
⭐️ Your mission is to showcase all of the shop products on Doordash's platform when people order. Please read and follow these guidelines wisely, and make sure to:
-Highlight the shop.
-Make the products appear as they are sold.
Please make sure that you answer to these 3 requirements:
- You speak German.
- You are available to realize this photoshoot in the next few days.
- You own a suitable background for this type of photoshoots: white.
If you don’t answer to these requirements, please release the assignment on the map, and another photographer will take it!"
EQUIPMENT
Full frame or APS-C
General settings:
ISO 400 max
50-110mm (full frame)
35-85mm (APS-C)
General settings:
Aperture: f/8 - f/16
Accessories
General settings:
Tripod
2 artificial lights
2 soft box (to diffuse the light)
White background
reflector
LIGHTING
- Natural & soft light from left or right
- No strong shadows
- Neither backlight nor reflection on the product
Single Product
Single product pictures are composed of a single main product without props, centered in the frame and shot on white background at 90° or 0°.
Quantity
Refer to your OCUS Dashboard for the quantity.
ANGLES examples
Bread > 90 or 0°
Chips> 90 or 0°
Cheese > 90 or 0°
Eggs > 90°
Chocolate bar > 90°
Bottles / cans> 0°
Baby food > 0°
Shampoo > 0°
Rice bag > 0°
Flowers > 0°
Do
- Center the product to anticipate the client crop ratio. Leave enough empty space around it. - Angle 90° or 0°. - Note the barcode number for each product, you will need it to name your photos.
- Product must be as sharp as possible.
- If no front and back is definable, please try to display the product in the best way possible.
- One product per photo depending on how it is sold in the orders menu.
- Photo should be tidy: no dust, dirty spots or fingerprints.
- Stick to the product list that is provided in the assignment description. If the products are out of stock, please include this in your comments after the photoshoot.
- Please remember to cut the reflection of lights on the product while you shoot. Use black flags if needed to block the light.
Don't
- DO NOT photograph elements/products that won’t be delivered to the customer.
- DO NOT frame too close from the product, remember the final crop we're going to apply.
- Do not shoot more or less than the correct quantity.
- Do not shoot on anything else than pure white background.
- Too far vs. too close: don’t get too close where it’s impossible to tell what the ingredients and portion size are. Don’t be too far either. The product should occupy 80% of the frame.
- Photo should not contain any promotional details, external link or contact
details of the vendor. Descriptive attributes texts are allowed.
Camera settings
50-110mm (full frame)
Aperture > f/8 - f/16
ISO 100 - 400 max.
Tripod, Reflector.
Artificial lighting
Horizontal/Landscape
Product composition
Product composition pictures are composed of a single main product surrounded by other products shot at 90° on a white background (0° in case of only bottles or boxes).
Quantity
Refer to your OCUS Dashboard for the quantity.
Do
- Natural-looking, soft light coming from the sides, not frontal to the product.
- Avoid hard light or hard shadows on products.
- Avoid light reflections on product or background. - Note the product name, you will need it to name your photos.
- Product must be as sharp as possible.
- Anticipate the client crop ratio.
Don't
- DO NOT photograph elements/products that won’t be delivered to the customer.
- DO NOT frame too close from the product, remember the final crop we're going to apply.
- Do not shoot on anything else than pure white background.
- Do not include hands in the photo.
- Images should NOT contain text, price, Watermark, link, etc.
- DO NOT add props.
Camera settings
35-110mm (full frame)
Aperture > f/8 - f/16
ISO 100 - 400 max.
Tripod, Reflector
Artificial lighting
Horizontal/Landscape