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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single dish
Dish composition
Background shot
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Doordash Germany Photoshoot

V 1.0 - 2021.12.22

OCUS LOGO

Delivery & takeout from the best local restaurants. Breakfast, lunch, dinner and more, delivered safely to your door. Now offering pickup & no-contact delivery.

SCHEDULING


How to schedule a photoshoot


If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.


Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.

DELIVERY


When and how to upload my images

Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.

- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).

NAMING

Single Dish : dishname.jpg Dish Composition : hero.jpg

Naming convention must include underscores: For example, chickenwaffles.jpg should be renamed as chicken_waffles.jpg



The dishes name must match the Doordash menu of the restaurant!

- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.

PHOTOSHOOT OVERVIEW

KEY POINTS 1) Check your mission dashboard or your OCUS email notifications for package details on your mission. This tells you the number of dishes you are required to capture 2) Make sure to respect the do and don't of each type of photo 3) Always keep in mind future formats for the app (16:9) 4) Angle - Single Dishes must be shot at 90° (0° for burgers, sushis, drinks ...) - Dish Composition always 90° (0° can be used exceptionally if only drinks) 5) Naming - Single Dish: dishname.jpg - Dish Composition: hero.jpg

According to the situation and the weather, adapt these recommended settings. Use long shutter speed if needed but don’t use too high ISO. We understand unexpected situations can arise in each shoot, so please use your best judgement and leave a comment when uploading your photos on OCUS platform.


The list below is a recap of all the photos that have to be taken during your photoshoot.

EQUIPMENT

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CAMERA APS-C / Full Frame

General settings:

  • ISO 100 - 800 max

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35-90mm (full frame)

General settings:

  • Aperture: f/8 - f/11




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Accessories

  • Tripod

  • Gray card

  • Reflector

  • background (marble, wood, slate)

LIGHTING

- Natural & soft light from left or right.

- Artificial lights can be used if access to natural light is impossible.

- No strong shadows.

- No backlight.

Single dish

🍛 Single dish pictures are composed of a single main dish without any props, placed in the center of the image and shot at 90° or 0° on a light grey background (no dark or flashy colors).


Preferred Angles:


90° (Top View) > Pizza, Sushi Set, Soups, Curries, Pasta, Salads, Mixed Plates

0° (Front View) > Burgers, Sandwich, Burritos, Drinks

90° or 0° > Sushi (single), Tacos, Dessert


Quantity

Refer to your OCUS Dashboard for the quantity.


Do

- Horizontal format only.

- Anticipate 16:9 crop.

- Dish must be as sharp as possible.

- We must see the ingredients clearly.

- The photo should portray what the dish looks like as closely as possible.

- Ask for the names of the dishes, you will need it when you name your files.

- Option: creatively add cloth napkins and small props next to the dish.


Don't

- Don’t include props, cutlery or chopsticks in the composition.

- Don't shoot plastic container (food must be on a plate).

- Don't shoot food directly on the table.

- Don't shoot vertical or use portrait mode.

- Don't shoot too tight (the food must not cover more than 50% of the photo).

- Don't shoot at 45°.


Camera settings

  • Shutter Speed - 1/150

  • 35-90mm (full frame)

  • Aperture > f/8 - f/11

  • ISO 100 - 400 max.

  • Tripod, Reflector.

  • Diffuser & Lights

  • Horizontal/90° - 0°

Dish composition

⭐️ Dish composition pictures are composed of a single main dish surrounded by minimum 3 other dishes shot at 90°.

Quantity

Refer to your OCUS Dashboard for the quantity.


Do

- No strong shadows. - Neither backlight nor reflection on the dish.

- Wood, marble background only - No complicated pattern. - Clean of dust, crumbs. - Props related to the restaurant identity can be added to increase the aesthetic of the visual.

- One central dish and other plates around (minimum 3 dishes).

- Option: creatively add decoration and props behind or next to the dishes.


Don't

- Do not shoot cutlery or chopsticks.

- Do not show hand in the frame.

- Don't shoot plastic container (food must be on a plate).

- Don’t photograph alcohol bottles unless the restaurant manager requests it.

- Don't shoot food directly on the table.

- Don't shoot at 45°.


Camera settings

  • 35-70mm (full frame)

  • shutter speed - 1/200

  • Aperture > f/8 - f/11

  • ISO 100 - 400 max.

  • Tripod, Reflector, Studio flash

  • Horizontal/90°