SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single item
Packaged goods
Produce
Bakery
Meat, Fish & Frozen products
E-commerce Photoshoot
V 1.1 - 2022.12.14
DashMart is a technology company that connects people with the best of their neighborhoods across the US, Canada, Australia, and New Zealand.
With thousands of restaurants, convenience stores, pet stores, grocery stores, and more, DashMart ensures the best deliveries on demand.
SCHEDULING
⚠️
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. OCUS handles all post-production. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit).
- Don’t erase your metadata.
- Select your best shots and don't send more files than required.
- Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
Rename your files following this structure:
* You'll find the SKU list in the attachment of your assignment. Open the document and the tab corresponding to your assignment.
SKU.jpg
Image Renaming Example:
Acme_Bread_Ciabatta_(16oz).jpg
Please only photograph the products included in the item list.
Please get in touch with the on-site contact before the photoshoot to confirm the item list and the conditions on-site (shooting table, additional table, enough space, etc.)
/!\ Don’t forget to validate your assignment after uploading your files.
/!\ Send your pictures the day of the photoshoot before midnight.
/!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
⭐️ Your mission is to showcase in their best light selected DashMart online grocery items.
Please read and follow these guidelines thoroughly, and make sure to:
Shoot an item, as it is to be received by the customer
Choose the best-looking packaging of the item you need to shoot (clear, clean, and not crinkled)
Wear gloves to move the items and clean them before shooting (stains, fat traces, drops, crumbs, etc.)
Remove any price tags, expiration dates
Avoid reflections as much as possible (windows, set-up, people, etc.).
Keep the consistency of the photos when you shoot (angle, size, scaling, exposure, alignment, etc.)
Quantity
You will be asked to shoot 33 items per photoshoot. Each item will require 3 different photos (e.g. front, side, and back perspectives), 99 photos total.
Photoshoot Set Up
You will need:
5 to 10 m2 (50 - 110 ft2) available for your photoshoot (set up the equipment, stock the items to shoot and the ones already shot, etc.)
A table with a white photography background
2 flashlights with softboxes and diffusers (alternative: lightbox)
Camera facing the set-up
Computer with the cable connected to the camera to load and preview photos
Example of a setup for top shots:
Photo Orientation
Prefer a landscape format. The photos will be delivered to the client in a 16:9 ratio.
EQUIPMENT
Full frame or APS-C
Recommended settings:
ISO 400
Shutter speed: 1/125
24-70 mm
Recommended settings:
Aperture: f/11
Mobile Studio + Computer
Mandatory accessories:
White background
2x flashlights with 2 Soft Boxes / a Lightbox
2 Diffusors
Tripod
Gray card
Computer
Something to hold items in place (e.g. cardboard)
LIGHTING
⭐️ Items have to be well-lit on both sides and highlighted.
Use 2 flashlights with softboxes on both sides / Or a Lightbox
Use softboxes with additional diffusers to achieve soft shadows (positioned at a 45° angle on both sides)
A larger light surface closer to the subject produces softer shadows
Choose a powerful enough light to illuminate the entire image area evenly
Avoid a situation where one side of the picture is significantly darker than the other
Avoid any distracting reflections on your table
Examples of a lighting scheme:
Single item
Choose the best angle for each item depending on the type of grocery and the aspect of the item (laying/standing).
Front perspective:
Standing items:
Front shot: 0° (or slightly elevated 10° angle)
Laying items:
Top-down shot: 90°
Side Perspective:
Standing items:
3/4 shot: 0° (or slightly elevated 10° angle)
Laying items:
Laying side shot: 0° or 90°
Back perspective:
Standing items:
Back shot: 0° (or slightly elevated 10° angle)
Laying items:
Back shot: 90°
Several exceptions:
Packaged goods
⭐️ You will find below possible ways/angles to shoot different kinds of items.
Packaged goods, dairy products, and drinks:
Items (small and large) that can stand on their own, shoot be shot standing. The items that cannot stand, should be shot laying on the background.
Front perspective: the standing items should be shot at 0° or 10°, laying - 90°
Side perspective: shoot the side of the packaging (or 3/4) at 0°, 10° or 90°
Back perspective: the standing items should be shot at 0° or 10°, the laying - 90°