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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Single item
Packaged goods
Produce
Bakery
Meat, Fish & Frozen products
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E-commerce Photoshoot

V 1.1 - 2022.12.14

OCUS LOGO

DashMart is a technology company that connects people with the best of their neighborhoods across the US, Canada, Australia, and New Zealand.
With thousands of restaurants, convenience stores, pet stores, grocery stores, and more, DashMart ensures the best deliveries on demand.

SCHEDULING


How to schedule a photoshoot


⚠️

If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol.

By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.


Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.


DELIVERY


When and how to upload my images

Your priority is capturing excellent photos. OCUS handles all post-production. Please respect the following requirements to make sure that we can deliver the best outcome to our client.


- Don’t edit any of your pictures (no crop, no edit).

- Don’t erase your metadata.

- Select your best shots and don't send more files than required.

- Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).

NAMING

Rename your files following this structure:

* You'll find the SKU list in the attachment of your assignment. Open the document and the tab corresponding to your assignment.


SKU.jpg


Image Renaming Example:

Acme_Bread_Ciabatta_(16oz).jpg


  • Please only photograph the products included in the item list.

  • Please get in touch with the on-site contact before the photoshoot to confirm the item list and the conditions on-site (shooting table, additional table, enough space, etc.)


/!\ Don’t forget to validate your assignment after uploading your files.

/!\ Send your pictures the day of the photoshoot before midnight.

/!\ Keep your RAW files until your mission is validated.



PHOTOSHOOT OVERVIEW

⭐️ Your mission is to showcase in their best light selected DashMart online grocery items.


Please read and follow these guidelines thoroughly, and make sure to:

  1. Shoot an item, as it is to be received by the customer

  2. Choose the best-looking packaging of the item you need to shoot (clear, clean, and not crinkled)

  3. Wear gloves to move the items and clean them before shooting (stains, fat traces, drops, crumbs, etc.)

  4. Remove any price tags, expiration dates

  5. Avoid reflections as much as possible (windows, set-up, people, etc.).

  6. Keep the consistency of the photos when you shoot (angle, size, scaling, exposure, alignment, etc.)


Quantity


You will be asked to shoot 33 items per photoshoot. Each item will require 3 different photos (e.g. front, side, and back perspectives), 99 photos total.


Photoshoot Set Up



You will need:

  • 5 to 10 m2 (50 - 110 ft2) available for your photoshoot (set up the equipment, stock the items to shoot and the ones already shot, etc.)

  • A table with a white photography background

  • 2 flashlights with softboxes and diffusers (alternative: lightbox)

  • Camera facing the set-up

  • Computer with the cable connected to the camera to load and preview photos



Example of a setup for top shots:



Photo Orientation


Prefer a landscape format. The photos will be delivered to the client in a 16:9 ratio.



EQUIPMENT

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Full frame or APS-C


Recommended settings:

  • ISO 400

  • Shutter speed: 1/125

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24-70 mm


Recommended settings:

  • Aperture: f/11

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