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SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING AND BACKGROUND
Single dish
Header Image
Tips
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Food Photography Guidelines

V 1.3 - 2024.02.09

OCUS LOGO

Caviar delivers the best restaurants. They partner directly with restaurants to use technology to bring food to customers (or customer to food) across the country — whether dining for one or 100. Caviar is Michelin’s official delivery partner — and they team up with Zagat and the Infatuation, too — to bring high-quality food collections to their diners.

SCHEDULING


How to schedule a photoshoot


If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.


By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time. When calling for the appointment confirmation, please ask the restaurant manager what colour of table or tablecloth that be used and suggest preparing to contrast coloured items, such as plates, napkins, and wooden boards to use in the frame.


Assignments are not all the same. Please check on OCUS platform the number of images you need to take and confirm to the business the number of dishes they have to prepare.


DELIVERY


When and how to upload my images

Your priority is to take excellent photos. To ensure consistency across our entire community, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best results to our client.


  • Don’t edit any of your photos (no crop, no edit).

  • Don’t remove the metadata from the files.

  • Select your best shots and don't send more files than required.

  • Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).


If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.

NAMING

To facilitate an accurate file naming, you should look for the link to the business menu visible on Caviar app that we have in the assignment page. You should open this link during the photoshoot to validate the dish names with the on-site contact (the menu in the Caviar app is not the same as the menu available in the business). The names of the items you photograph must be the exact same ones that will be available in the Caviar app, otherwise your assignment won't be validated.


Kindly rename your files following this structure:


  • For single menu items: Dish_Name.jpg

  • For Hero shots: Header.jpg


Examples:


  • Cheeseburger_with_fries.jpg

  • Header.jpg


Please make sure you upload your files to the correct category, and then confirm when you've finish the uploading process by clicking on send all media to send the files to OCUS.


⚠️ Send your pictures before midnight on the day of the photoshoot

⚠️ Keep your RAW files until your assignment is validated







PHOTOSHOOT OVERVIEW

Your goal is to take enticing photos that make people eager to order food from the Caviar platform.


⚠️ Remember to always shoot your photos in RAW format, but only upload JPG files to the OCUS platform

If you need to ask us any question, you can use the link at the bottom of this page to visit our Help Center, and we'll be happy to help you.

EQUIPMENT

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Full frame or APS-C

General settings:


  • ISO 100 - 400 max

  • WB: Manual, try to get natural tones

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35-90mm (full frame)

General settings:


Aperture: f/8 - f/11


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