SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
Exterior
Welcome Area (interior)
General View (Interior)
Key Features / Amenities (Interior)
Action Shots
Booksy Service Photoshoot
V 1.0 - 2021.11.04
Booksy is an appointment scheduling app that helps health and beauty pros amplify their craft and run their businesses without worrying about the boring, nitty gritty details.
SCHEDULING
⚠️
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS handles all post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client. - Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the information needed).
NAMING
Rename your files following this structure:
SalonName_Location.jpg
ie: adagiosalonandspa_SanDiegoCalifornia.jpg
- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files. /!\ Send your pictures the same day than the photoshoot before midnight. /!\ Keep your RAW files until your mission is validated.
PHOTOSHOOT OVERVIEW
The goal of your collaboration is to provide professional content that will be used for their web communication.
⭐️ Please capture a total of 10-15 photos per photoshoot. Please take a minimum of 1 photo of: - Exterior - Welcome Area (Interior) - General View (Interior) - Key Features / Amenities - Action Shots -> For the remaining 5-10, the on-site contact is allowed to ask for any of the following types of photos: - Interior details - Key Features / Amenities - Action Shots - Exterior - Product Shots They will then select the photos they want with you to avoid back and forth with the client later. Please add comments while uploading the mission that the images have been approved by the on-site contact during the assignment.
EQUIPMENT
Full frame or APS-C
General settings:
ISO 800 max
14 - 90 mm (full frame)
General settings:
Aperture: f/5.6 - f/16
Accessories
General settings:
Tripod
grey card
LIGHTING
- Neither backlight nor reflection on the photo.
- Use daylight from windows as main light source when possible.
- Ceiling lights correctly exposed.
- No strong shadows.
Exterior
⭐ A simple straight-on view of the shop. If the exterior is particularly in bad condition or you can not avoid cars, please compensate with another type of photo.
Quantity
Minimum 1
Do
- Facade must be in the center of the frame
- The logo (if present) must be sharp and well exposed
- All lights in the frame must be on
Don't
- Do not include people, cars or road sign if possible (long exposition can be used to achieve it)
- Try to not include any outdoor advertising from other brands
- Avoid backlight
- No constructions - No trash or dirty street - Avoid cars and road signs as much as possible
Camera settings
14-24 mm (full-frame)
Aperture > f/8 - f/16
ISO 800
Tripod Mandatory / polarizing filter
Hips level, Horizontal, Landscape
Welcome Area (interior)
⭐ View of the waiting room, try to focus on the general scene rather than on people, avoid slanted shots and try to get straight lines.
Quantity
Minimum 1
Do
- Use a tripod, avoid camera shake
- Find the best spot for that area before shooting
Don't
- Don't shoot towards the windows if possible
- Don't shoot portraits, focus on the space
- Don't include trash bins, wires, and similar clutter, if possible
Camera settings
14 - 50 mm (full frame)
Aperture > f/5.6 - f/11
ISO 800
Tripod Mandatory / polarizing filter
Hips level, Horizontal, Landscape
General View (Interior)
⭐ If possible try to capture the general ambiance of the shop, avoid slanted shots and try to get straight lines.
Quantity
Minimum 1
Do
- Use a tripod, avoid camera shake
- Find the best spot for that area before shooting
Don't
- Don't shoot towards the windows if possible
- Don't shoot portraits, focus on the space
- Don't include trash bins, wires, and similar clutter if possible
Camera settings
14 - 50 mm (full-frame)
Aperture > f/5.6 - f/11
ISO 800
Tripod Mandatory / polarizing filter
Hips level, Horizontal, Landscape
Key Features / Amenities (Interior)
⭐ Highlight unique amenities. Clients love to visit salons with character.
Quantity
Minimum 1
Do
- Use a tripod, avoid camera shake
- Find the best spot for that area before shooting
Don't
- Don't shoot towards the windows if possible
- Don't shoot portraits, focus on the space
- Don't include trash bins, wires and similar clutter if possible
Camera settings
14 - 90 mm (full frame)
Aperture > f/5.6 - f/11
ISO 800
Tripod Mandatory / polarizing filter
Hips level, Horizontal, Landscape
Action Shots
⭐ A view of the team working with clients.
Quantity
Minimum 1
Do
- Bring attention to details and general feeling of the service
- Anticipate final 1:1 ratio
Don't
- Don't shoot towards the windows if possible
- Don't shoot portraits, focus on the service
- Don't include trash bins, wires and similar clutter if possible
Camera settings
14 - 90 mm (full frame)
Aperture > f/4 - f/11
ISO 800
Tripod Mandatory / polarizing filter
Hips level, Horizontal, Landscape
X
Thank you for your work!
