Airbnb en

Airbnb - Real estate photoshoot

V2.1 - 25/01/2022

Airbnb, Inc. operates an online marketplace for travel information and booking services. The Company offers lodging, home-stay, and tourism services via websites and mobile applications. Airbnb serves clients worldwide.

SCHEDULING

How to Schedule your photshoot

When calling the host, be sure to present yourself as an Airbnb photographer.

If the host asks you some question you don't have the answer for, you can redirect him to the Airbnb Host FAQ.

DELIVERY

Only upload natives RAW files straight out from your camera (.nef, .arw, .cr2, etc...).

DNG files are not accepted.

Select your best photos

Upload your files on your Assignment page.

Leave a comment after clicking "validate the assignment" to let us know how the photoshoot went.

Naming convention

Rename your files following this structure: AssignmentName_City_YYMMDD_
Example: 112542541_60ChapelleStreet,FR_211201_.nef

PHOTOSHOOT OVERVIEW

Packages

(Check your assignment page for more details)

Studio: 12-15 photos

1 Bedroom: 15-20 photos

2 Bedrooms: 20-25 photos

3+ Bedrooms: 30-35 photos

Key phototypes

Main & others areas: Minimum 2 Straight on +1 angled for each area

Exterior: Minimum 1 straight-on + 1 angled

Verticals: Optional

Surrounding areas: Optional

⚠️If the on-site contact might request additional photos not included in these guidelines. Please do your best to honor their request, then let us know afterward by leaving a comment on your OCUS Dashboard.

NAMING

EQUIPMENT

Full frame Camera

RAW format
ISO max : 800
Avoid shutter speed over 2 seconds

16-50 mm Lens

Aperture: f/8 - f/16
16-20 mm for wide views
35-50 mm for verticals

Tripod mandatory

Keep the tripod at around 4ft or 1.25m, the door handles could be used as a reference

LIGHTING

Always use natural light. Never use flash, bounce, or strobes
Turn off interior lights (except when the area has no windows)
Open curtains and blinds

⭐️Bracketing mandatory

MAIN & OTHER AREAS

Quantity: 3 photos minimum per area

Prioritize the main areas
2 straight-on (Horizontal) + 1 angled (Horizontal) minimum per area

Main areas

Bedrooms, Kitchen, Living Room, Pool Area

Other areas

Bathrooms, Dining Room, Patio/Deck/Garden, Hot tub/Spa, Common spaces, Recreation area/Gym, Rooftop + Views, Entryway, Parking, Balcony

Straight-on:

Center your subject (object or the back wall) in the frame
Shoot the room straight from at least two different perspectives

Angled:

Show information about the room layout
Illustrate how a room communicates with the rest of the house

Vertical:

Tight spaces can be captured with a combination of straight on, horizontal and vertically angled shots.

Capture instructions

All accessibility features must be shown, especially features for individuals with reduced mobility
Hide all wires and cables

Turn off screens and lights
On beds: make sure there is nothing "hotel-like" (towels, cards, flowers ...)
Closets should be closed & room doors wide o

pen

Camera settings

Bracketing (3 exposures): -2/0/+2 or -3/0/+3
16 - 20mm
Aperture > f/8 - f/16
Tripod Height: 1.25m
Horizontal/Landscape (vertical can be used in very tight space)

EXTERIOR

Quantity: 2 photos minimum, one from each of 2 angles (straight-on & angled)

Capture the facade and the entry of the property/building.

⚠️If you cannot avoid people showing in your frame, do not shoot the exterior photos.

Capture instruction

Open a window or the front door
Turn on the lights inside to illuminate the house
Prioritize straight-on photos
Capture plenty of negative space, emphasizing the nature surrounding exteriors
Center the building in the frame

Camera settings

Bracketing (3 exposures): -2/0/+2 or -3/0/+3
16-50 mm
Aperture > f/8 - f/16
Tripod Height: 1.25m
Horizontal/Landscape

VERTICALS

Quantity: Optional (to complete minimum quantity)

Vertical compositions can be used when meeting interesting details and notable amenities.

Capture instruction

Verticals should ideally be shot between 35-50mm to avoid distortion and lack of context, but are not close up images

Camera settings

35-50 mm
Aperture > f/8 - f/16
Tripod Height: 1.25m
Vertical/Portrait

SURROUNDING AREAS

Quantity: Optional

Photos should only include locations within a 5 minute walk of the property.

Capture the essence of the local area:

Picturesque streets
Cafes or restaurants
Points of interest (such as parks or museums)
Beautiful rural areas if the property is located in the countryside

Capture instruction

Photos should also capture the architectural style and general atmosphere of the area
Photographs must be shot at an angle that allows seeing the area in its entirety

Camera settings

Bracketing (3 exposures) if necessary
16-35 mm
Horizontal/Landscape

Avoid during the photoshoot

Mains & other areas

Do not shoot wider than 16mm
Do not shoot detail or close-ups; try to give context to your photos
Capture the same facility/room from different angles rather than shooting duplicates
Avoid shooting from a high-angle or low-angle view
Try not to plan the photoshoot when weather conditions are not optimal (rainy, snowy, foggy conditions...)
Do not show reflections of people or camera equipment in glass or mirrors
Do not include people or animals in the frame
Avoid picturing brand names

Exterior

Do not frame too tight; the property must be fully in-frame
Avoid cars and road signs whenever possible

Vertical

Vertical photos are not intended to be close-up images of singular objects and do not have to be shot straight on

Surroundings Areas

Avoid crowded areas
Don't shoot close-ups/details; shoot wide
Don't photograph areas under construction

Remember: Lights Off, Nothing on Beds, Open Curtains + Blinds, Open Doors to Connecting Rooms

Remember: Prioritize Straight On, Provide Context, Avoid Frame Obstructions, Avoid Going Too Wide

TIPS & TRICKS

Bracketing

3 exposures
- -2/0+2 or -3/0/+3 in extreme conditions

After OCUS post-production

Camera Height

Balance the visible amount of floor and ceiling
Keep the tripod at around 4ft or 1.25m, the door handles could be used as a reference
Adjust the height of your camera based on the room type. Top surfaces of countertops, beds, tables, and sofas should always be revealed.

Accessibility

Guests with reduced or limited mobility rely on photography to determine if a home is suitable for their stay. Photos help guests feel confident their needs will be met.